Practice Test Questions, Semester 1 2010
1. The internet consists of all of the following except ________.
a. computers with data
b. users who send and receive data files
c. a technology infrastructure to move, create, and view or listen to the content
d. a central mainframe
2. According to the book, ________ is the country with highest percentage of internet users.
a. the United States
3. E-marketing is capable of which of the following?
a. increasing benefits for customers
b. decreasing costs for customers and the firm
c. increasing the revenues of the firm
d. all of the above
4. Situation analysis should review the firm’s ________.
a. environment and SWOT analysis
b. existing marketing plans
c. e-business objectives, strategies, and performance metrics
d. all of the above
5. One of the biggest differences between developed countries and countries with emerging economies is/are ________.
a. the limited use and acceptance of credit cards in underdeveloped countries
b. the types of products purchased online
c. the clear definition of market segments willing to shop online in underdeveloped countries
d. all of the above
6. Traditionally, what has the law used to protect intangible or intellectual property...
1. What makes marketing on the Internet different from other forms of direct marketing media?
The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media.
2. What are some advantages of interactive media?
i) Wide reach-The internet reaches a worldwide audience of millions of consumers and enables small companies and entrepreneurs to be transformed into global entities instantaneously.
ii) Convenience-The Internet is almost like a global trade show that is open 24 hours a day, 7 days a week, and any time of the day or night.
iii) Low cost- Direct marketers pay for the Internet based on local phone access, not on how widely they distribute their message.
iv) Flexibility- he Internet offers great flexibility and permits changes in offers and direct response communications instantly, instead of waiting until the next printed catalog is published to change prices or other features.
3. Explain the evolution of e-business.
Stage 1:Brochureware- In this stage, organizations began to use the...
...P1 – Describe the role internetmarketing has within a modern marketing context
P2 describe how selected organisations use internetmarketingInternetMarketingInternetMarketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, InternetMarketing is evolving into a broader mix of components a company can use as a means of increasing sales.
The benefits of internetmarketing is that it’s much more cheaper online as you can have discounts available and also there is less man power required meaning that online there would be automatic paper work done so it’s less hassle. They also don’t have any property rent. And with nearly all the stores you can’t keep them open 24/7 whereas online that is possible. So if you needed something last minute you would be able to rely online. And with loads of website they’re able to sell worldwide, such as River Island they can sell worldwide.And also you’d be able to access websites from accoss the world such as America.
The currency converter is very convenient for users internationally. With a store most of the times you wouldn’t find something that you really wanted, but online, you would because they...
...P1- Describe the role internetmarketing has within a modern marketing context
In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internetmarketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internetmarketing with the 7 p’s.
The two businesses that I am choosing are Tesco.co.uk and Amazon.co.uk
To: Mr Adam Croft
What is marketing?
Marketing is the process that links the consumer to the customer (B2C), and public to the marketer through information, advertising, it used to identify and define marketing opportunities. Monitor marketing performance and improve understanding of marketing as a process. Marketing research finds the information required to address issues.
What is internetmarketing?
...Internet as major marketing tool
Marketing is about meeting the needs and wants of customers. It is a business wide function i.e. it is not something that operates alone from other business activities. Marketing can also be seen as a way of understanding customers and finding ways to provide products or services which customers demand. Simply stated, marketing is everything you do to place your product or service in the hands of potential customers.
Nowadays internet is becoming a major marketing tool since it is a more effective medium so as an organization can sell it’s products or services. There various ways how the internet can be used as a marketing tool:
1. Online Advertising
While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) on search engines and in online versions of newspapers and magazines as a way of reaching people who use the internet for shopping or to gather information.
Online advertisement can be more powerful than any other type of advertisement, since it can be reachable. When compared to TV or newspapers advert,
• An online advert is more reachable because TV adverts and newspaper adverts are only reached by the audience of a...
...will discuss the impact of Internet on the international marketing spectrum. One way to analyse this issue is through identifying the pros and cons of using internet as a marketing tool, and finally its implication for international marketers, professionals and academics.
Information technology has been the cataclysm for the development of international businesses. One area, which has been given increased attention, is the explosion of international marketing activity on the Internet. According to the international data statistics of 2003, they predict that there will be approximately one billion of active users in the world by 2005, which means more electronic commerce (www.cyberatlas.internet.com). These figures demonstrate the attention of international marketing stakeholders.
The usage of Internet as a medium international marketing brings along many benefits to international marketers. Some major advantages are mentioned below:
Firstly, the net acts as a gateway to global opportunities. It allows companies, specially small and medium enterprises to position themselves globally at low cost. In addition, it alleviates the red tape regarding the prospect of doing business globally, consequently avoiding the regulations and restrictions in export countries, which normally companies should abide by if they physically enter the market (...
...Internetmarketing involves the usage of the Internet to market and sell goods or services.
In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internetmarketing agency perspective. Our survey sample was based on a small set of companies, consumers and internetmarketing agencies. The survey results helped us in predicting the trends in internetmarketing. We were able to obtain responses to surveys only from consumers and companies and not from 3rd party agencies as none of them responded to the surveys. The questions and answers are listed below.
What are the successful techniques of internetmarketing used today?
Most successful marketing technique from both company and consumer perspective is
search engine marketing.
To what extent does internetmarketing bring revenue for the companies and not
just end up attracting junk traffic which does not generate any revenue for the company?
Both consumers and companies agreed that internetmarketing improves the brand image of the company or products or both, internetmarketing is a revenue earner, reliability of...
...BTEC Higher National Diploma in Business (QCF) Unit title InternetMarketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internetmarketing 1.2 evaluate the internetmarketing mix1.3 compare internetmarketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotion using digital marketing communications 2.1 demonstrate the mechanics of search engine marketing2.2 write the copy for a suitable opt-in email marketing newsletter2.3 follow guidelines for best practice in online public relations2.4 demonstrate how businesses can use new digital media communities, eg file-sharing sites Professors additional feedback and commentsIV Decision Merit grades awarded M1M2M3Distinction grades awardedD1D2D3Internal verification of assignment brief (final agreed version)IV name DateI confirm that this is all my own work and has not been submitted for any previous assessmentStudent signature Grading Pass All criteria identified in the assignment are met. Merit (M1) Clear and proper descriptions...