P1 – Describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing Internet Marketing
Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales. The benefits of internet marketing is that it’s much more cheaper online as you can have discounts available and also there is less man power required meaning that online there would be automatic paper work done so it’s less hassle. They also don’t have any property rent. And with nearly all the stores you can’t keep them open 24/7 whereas online that is possible. So if you needed something last minute you would be able to rely online. And with loads of website they’re able to sell worldwide, such as River Island they can sell worldwide.And also you’d be able to access websites from accoss the world such as America. The currency converter is very convenient for users internationally. With a store most of the times you wouldn’t find something that you really wanted, but online, you would because they have the wider range of clothing with the details with them such as the material or the size guide. And you’re able to filter on most website so they can find the correct product that is suitable to your match, or they would give you suggestions that are similar to your match. Modern Marketing functions within the private sector business operating to generate profits, so it attracts and keeps the customers. Marketing only exists in some areas where there are goods and services are bought and sold. There is marketing for nearly everything from clothes, to cars, to even food. Wherever there are people or organisations want the goods or services, there is market. Marketing has become a core to every...
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