internet marketing

Topics: E-mail, Marketing, Advertising Pages: 4 (1064 words) Published: December 15, 2013
History of Internet Marketing
The history of Internet as a marketing channel started back in 1983 when Compuserve launched the first commercial Internet email product. Internet messaging had previously been available only to the military and universities. Before, internet was not considered advertising medium at all. It was a tool for exchanging emails and digital information and was not yet considered as a tool for reaching customers. Companies are using the traditional advertising medium for their products and services, the trimedia (TV, Radio, and print). Since the internet marketing began, companies considered TRIMP media (TV, Radio, Internet, Mobile, and Print). In 1994, the total spending in the internet marketing was nearly nothing. It increased for more than $300 million in 1995. According to Forrester Research, the internet marketing industry has exploded for nearly $200 billion after a decade.

History of Internet Marketing
The history of Internet as a marketing channel started back in 1983 when Compuserve launched the first commercial Internet email product. Internet messaging had previously been available only to the military and universities. Before, internet was not considered advertising medium at all. It was a tool for exchanging emails and digital information and was not yet considered as a tool for reaching customers. Companies are using the traditional advertising medium for their products and services, the trimedia (TV, Radio, and print). Since the internet marketing began, companies considered TRIMP media (TV, Radio, Internet, Mobile, and Print). In 1994, the total spending in the internet marketing was nearly nothing. It increased for more than $300 million in 1995. According to Forrester Research, the internet marketing industry has exploded for nearly $200 billion after a decade. History of Internet Marketing

The history of Internet as a marketing channel started back in 1983 when Compuserve launched the first commercial Internet...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Assignment 4: Internet Technology, Marketing, and Security Essay
  • Social media impact on marketing: H&M Essay
  • The Internet Economy Within Digital Media Essay
  • Successful Email Marketing Campaign Essay
  • Frauds in E Marketing Essay
  • Marketing Applications of Internet Marketing Essay
  • Innovations of Internet Marketing Essay
  • Essay about Internet Marketing

Become a StudyMode Member

Sign Up - It's Free