Internet Marketing

INDEX

1. What is Marketing?
2. What is Internet Marketing?
3. Introduction
4. Objectives of online marketing
5. Objectives of a business having a retail outlet/ showroom.
6. Advantages of Internet Marketing
7. Disadvantages of Internet Marketing
8. The Questionnaire
9. The Results
10. Results in a nutshell
11. Survey conducted by SEO Industries- A U.S based industry
12. Literature Review
13. Recommendation
14. Conclusion
15. Bibliography
16. Webliography

What is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

What is Internet Marketing?

Internet Marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Introduction

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
 Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
 Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
 Social media marketing involves both advertising and marketing (includingviral marketing) efforts via social networking sites like Facebook,