Internet Marketing

Topics: Marketing, Search engine optimization, Internet marketing Pages: 19 (4916 words) Published: September 11, 2013
INDEX

1.What is Marketing?
2.What is Internet Marketing?
3.Introduction
4.Objectives of online marketing
5.Objectives of a business having a retail outlet/ showroom. 6.Advantages of Internet Marketing
7.Disadvantages of Internet Marketing
8.The Questionnaire
9.The Results
10.Results in a nutshell
11.Survey conducted by SEO Industries- A U.S based industry 12.Literature Review
13.Recommendation
14.Conclusion
15.Bibliography
16.Webliography

What is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

What is Internet Marketing?

Internet Marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Introduction

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers Social media marketing involves both advertising and marketing (includingviral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

Objectives of online marketing

To inform users of your web presence and the benefit your website offers over its competitors. •To persuade users to use the services of the firm. This could be done by offering a discount for a limited time. •To make sure the business is listed in all the most popular search engines and directories. •Keep customers updated of any new products or changes to business services. •Make sure that customer have a pleasant website experience by continuously improving the navigation of the site. •To aim for sales of x amount and net profit of x amount in a given period.

Objectives of a business having a retail outlet/ showroom.

To reduce costs by moving some of their operations online. •To integrate online and offline strategies to maintain and improve relationships with customers. This could be by offering reserve online and pick up in store strategies like some retailers do. •The company’s strategy should support the overall marketing objectives of the firm this maybe to increase overall market share or profit. •To promote both online and offline activities.

Advantages of Internet Marketing[7][8][9]

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

Convenience.

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it...
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