Internet and the Music Industry
Cassandra Utz University of Phoenix
In our society today, there is a growing number of consumers using the Internet as a main source for music. The smaller music companies are having to come up with new and different ways to use the Internet to increase their sales. The music companies can drive there sales because so many people are previewing songs online by downloading it first. The artists are also able to capitalize on their music via the Internet. The Internet is capable of reaching all types of people all over the world. The music industry has been made more accessible by expanding on-based outlines such as the Internet. The artists that have not been signed with anyone find that the Internet gives a great platform to make their music known (Vives, 2004). With the artists able to put their songs on the Internet for the public to download, they can attain a wider fan base. Many artists, like Madonna, offer free streams and downloads off their new albums before they are released. Artists, like Madonna, realize the positive potential of free music. In the long-term, album sales increase access and exposure of the out of print music, greater influence of independent, and other lesser known artists. The rise of lesser known artists may change the entire soundscape of the music industry, as many of these artists do not concentrate on making music they know people will buy, but rather music they will think is good. This recognition allows the more obscure form of music, which is considered outside the mainstream, to receive some coverage. These artists flourish with the awareness downloading can give them because the more people who know a product, the better that product will sell at concerts, on eBay, and various online stores (Positive Effects, 2006). “The benefits to recording...
References: K. M. Bayne, Advertising Age, Vol. 69, issue 7, p.28
Library.thinkquest.org, Positive Effects, August 2006
L, Vives, The Pros and Cons of downloading online music, 2004
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