Internationl Bussiness

Powerful Essays
Topics: Fake, Forgery
Can Knockoffs Knock Out Your Business? Authors: Nunes, Paul F.1 paul.f.nunes@accenture.com Mulani, Narendra P.2 narendra.p.mulani@accenture.com Brandazza, Giorgio3,4 giorgio.brandazza@sdabocconi.it Taggart, J. Merrick "Rick"5 Cummings, Candace S.6 Source: Harvard Business Review; Oct2008, Vol. 86 Issue 10, p41-50, 8p, 2 illustrations Author Affiliations: 1 executive director of research, Global Institute for High Performance Business, Accenture, Boston 2 global managing director, Supply Chain Management Practice, Accenture, Chicago 3 professor of strategic and entrepreneurial management, and a senior professor of the master's program in fashion and design, SDA Bocconi School of Management, Milan 4 management consultant, Calvin Klein Jeans, Europe and Asia 5 president, Victorinox Swiss Army, North America, Monroe, Connecticut 6 vice president-administration, general counsel, and secretary, VF Corporation, Greensboro, North Carolina Section: HBR Case Study

Can Knockoffs Knock Out Your Business?
• HBR's cases, which are fictional, present common managerial dilemmas and offer concrete solutions from experts. Counterfeiting of Ruffin products is on the rise. The company's CEO is obsessed with putting a stop to it. How far should he go? SPLINTERS OF WOOD flew in all directions as the battering ram crashed through the bolted warehouse door. The police cordon surrounding the building waited nervously as Hong Kong's elite special unit swarmed inside, shouting what Ted Dwayne could only imagine was "Put your hands up, or we'll shoot!" and "Police!" in Cantonese. As a client-service director for Brand Protection Services Limited, Ted used his nearly 20 years of law enforcement and private-investigation experience to track down and bring to justice counterfeiters of his clients' wares. He had been working this particular case for almost a year now and was in Hong Kong to make sure the sting operation, intended to seize literally tons of fakes of his client company's

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