International and Multi- Cultural Marketing
Colorado State University Global Campus
Module 6: Third World Countries and Tobacco
Selling Tobacco to Third World Countries
Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behaviors?
Most marketing decisions have ethnical ramifications whether business executives recognize it or not. When proper action is taken, the ethical dimensions go unnoticed, but when the marketing decision is ethnically troublesome, the outcome can be publicly embarrassing or worse. Alternative means of controlling should include the health related consequences of smoking including further promotion of restrictions and tighter controls on the sale and distribution of tobacco. Social marketing programmers based on techniques developed by the tobacco industry should be used. As I read this case, I recognize the dilemmas confronting the tobacco companies. Tobacco companies should recognize that they have responsibility to people who live outside of their own boarders, and view themselves as part of the global community. Looking at chine for example we are faced with ethnical dilemmas, which require consideration. First, there is the ethnical dilemma of business versus health. The opening and development of the tobacco business in china, which includes vigorous marketing, is considered against the health consequences of tobacco use which is estimated to cost 600,000 lives annually in chine, rising to 2 million by 2025 without effective tobacco control programs. A second ethnical dilemma is employment versus impoverishment, in which the opportunities for work in the tobacco industry are considered against a background of malnutrition caused in part by proportion of household budgets used to buy tobacco, and the erosion of the land, as