International Strategy Uterqüe
Abstract: This paper is about the strategy adaptation to entry in Brazil market. It includes the study of the current international strategy of Uterqüe, the same successful business model as logistic and design leader that Inditex group. In addition, the analyses of the Brazilian market justifies the selection of implementing country.
Table of Contents
|1.Introduction |…… 3 |
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|2.Theoretical approach |…… 5 |
| | |
|3. Business Model and International Strategy |…… 8 |
|3.1 Uterqüe’s Business Model |…… 9 |
|3.2 Uterqüe’s international strategy |…… 10 |
| | |
|4. Market and Strategy Analysis |…… 14 |
| | |
|4.1 Industry conditions (Where) |…… 14 |
|4.2 Timing Advantage (when to enter) |…… 18 |
|4.3 Governance Advantage (How) |…… 18 |
|
Table of Contents
|1.Introduction |…… 3 |
| | |
|2.Theoretical approach |…… 5 |
| | |
|3. Business Model and International Strategy |…… 8 |
|3.1 Uterqüe’s Business Model |…… 9 |
|3.2 Uterqüe’s international strategy |…… 10 |
| | |
|4. Market and Strategy Analysis |…… 14 |
| | |
|4.1 Industry conditions (Where) |…… 14 |
|4.2 Timing Advantage (when to enter) |…… 18 |
|4.3 Governance Advantage (How) |…… 18 |
|
References: Strategies for change: logical incrementalism. James Brian Quinn Homewood, Ill. : R.D. Irwin, 1980. Strategies for change: logical incrementalism. James Brian Quinn Homewood, Ill. : R.D. Irwin, 1980. Zara Fast Fashion. Harvard Business School. 21st Dec. 2006.