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Strategic management

Chapter 1

Strategic management definition:
Consisting of the analyses, decisions and actions an organization undertakes in order to create and sustain competitive advantages.

Romantic view of leadership
Situations in which the leader is the key force determining the organization´s success – or lack thereof. X: Steve Jobs
On the other hand, when thing´s don’t go well, much of the failure of an organization can also be attributed to the leader. X: Nokia
External control view of leadership
Situations in which externals forces – where the leader has limited influence – determine the organization´s success
Developments in the general environment such as economic downturns, governmental legislation, or an outbreak of major internal conflict or war, can greatly restrict the choices that are available to a firm´s executivenes
X: economy, valuate

What is strategic management?
Strategic management: the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.
Todays leaders must be proactive, anticipate change, and continually refine, and when necessary, make dramatic changes to their strategies.
The strategic management of an organization entails three ongoing processes:
Analyses, decisions and actions.
Analyses of strategic goals (vision, mission and strategic objectives along with the analyses of the internal and external environment of the organization.
Decisions: Address two basic questions: What industries should we compete in? How should we compete in those industries? These questions often involve an organization´s domestic and international operations
Actions that must be taken. Firms bust take the necessary actions to implement their strategies.
Second, why do some firms outperform others
How should we compete in order to create competitive advantage in the market place? Managers need to determine the firm should position itself as the low-cost

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