International retailing
AEON BIG business growth project and business opportunity in India market.
By: Mohammad Syed Basri
AEON Malaysia Program: EMBA Retailing
Assignment: International Retailing
Lecturer: Dr. Vincent Kong
Submitted 26th October 2013
Table of contents
Page1– Table of content 2- Acknowledgement & Abstract 3-4 Introduction 5- History -Japan 6- Aeon Big acquisition of Carrefour Malaysia 7- Carrefour in Malaysia prior to Aeon Big acquisition 8- Aeon Big Vision & Mission in Malaysia 9-11 Aeon Big Hypermarket strategy after acquisition 12-13 Aeon Big SWOT outline against direct competitors 14- Aeon Big intention to explore India retail market 15- India retail market grows 16- Major retailer in India which will be Aeon Big rivals in future 17- Should Aeon Big enter India market? 18- Porters Five Forces 19- Conclusion & References
1
Acknowledgement
The acknowledgements given to Dr. Vincent Kong as he is the one, who has given lot of guidance, tutor and advise on the topic “International Marketing. Also not forgotten all the classmate support and guidance towards this assignment.
Abstract
The assignment is to prepare an analysis of the AEON BIG target market after the acquisition of CARREFOUR. Basically the analysis shows that AEON BIG acquisition is on track base on the repositioning and strategy plan for the long ran of the retail business in Malaysia. The retail format of Hypermarket is the best format to be focus by Japanese which their element is to have the best retail mix with merchandise variety and assortments. Also need serious focus on marketing and promotion planning such ELDP base on the SWOT analysis conducted. The
By: Mohammad Syed Basri
AEON Malaysia Program: EMBA Retailing
Assignment: International Retailing
Lecturer: Dr. Vincent Kong
Submitted 26th October 2013
Table of contents
Page1– Table of content 2- Acknowledgement & Abstract 3-4 Introduction 5- History -Japan 6- Aeon Big acquisition of Carrefour Malaysia 7- Carrefour in Malaysia prior to Aeon Big acquisition 8- Aeon Big Vision & Mission in Malaysia 9-11 Aeon Big Hypermarket strategy after acquisition 12-13 Aeon Big SWOT outline against direct competitors 14- Aeon Big intention to explore India retail market 15- India retail market grows 16- Major retailer in India which will be Aeon Big rivals in future 17- Should Aeon Big enter India market? 18- Porters Five Forces 19- Conclusion & References
1
Acknowledgement
The acknowledgements given to Dr. Vincent Kong as he is the one, who has given lot of guidance, tutor and advise on the topic “International Marketing. Also not forgotten all the classmate support and guidance towards this assignment.
Abstract
The assignment is to prepare an analysis of the AEON BIG target market after the acquisition of CARREFOUR. Basically the analysis shows that AEON BIG acquisition is on track base on the repositioning and strategy plan for the long ran of the retail business in Malaysia. The retail format of Hypermarket is the best format to be focus by Japanese which their element is to have the best retail mix with merchandise variety and assortments. Also need serious focus on marketing and promotion planning such ELDP base on the SWOT analysis conducted. The
References: 1."The Bird of Gold - The Rise of India 's Consumer Market". McKinsey and Company. May 2.Anand Dikshit (August 12, 2011). "The Uneasy Compromise - Indian Retail". The Wall Street, 3."Winning the Indian consumer". McKinsey & Company. 2005. 4. Majumder, Sanjoy (25 November 2011). "Changing the way Indians shop". BBC News. 5."Retailing in India Unshackling the chain stores". The Economist. 29 May 2008. 19