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International Research Plan

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International Research Plan
CP Enterprises
A Mobile Air Blast Resistant Shelter Company
(Fictional)
International Trade Research
FITT Student ID: 304129

Executive Summary page 2

Research Plan page 3

Strategic Objectives page 3
Research Topics page 3
Research Objectives page 4

Research Methodology page 4

Political, legal & business environment page 4
Market description page 5
The Oil and Gas Industry page 5
Competitive intelligence page 6

Relevance, Reliability & Currency Data page 7

Logic and Analysis of Data page 7

Logic page 7
Analysis page 7

Market Intelligence page 9

Political, legal & business environment page 9
Market description page 10
Oil and Gas Industry page 11

Competitive Intelligence page 13

Major competition page 13
Competitor’s markets page 14
Market opportunity page 14

Conclusion and Action Plan page 15

Conclusion page 15
Action Plan page 16

Bibliography page 17

Executive Summary

This international research report is for CP Enterprises, a fictional mobile air blast resistant shelter company for the Oil and Gas industry. The report analyses both Brazil and Russia as potential markets for CP Enterprises. Data collected for this report was aligned to the strategic objectives including, increasing the potential market for this company and spread risk, gain international trade experience and strategically align the company with the growth potential of an emerging economy. The report concludes that Brazil is the most ideal market for CP Enterprises due to the massive investments being made by Petrobras and the development goals of Brazil. An action plan at the concludes the report with recommendations to participate in a trade mission, connect with DFAIT’s Oil and Gas consulate


Bibliography: Gazprom Neft “US GAAP Financial and Operating Results for Third Quarter 2011”, November 8, 2011 Gazprom.com “Gas and Oil production” “Petrobras Business Plan”, Petroleo Brasileiro S.A. July 22, 2011 Brazil Market Plan “Why Brazil and Why Now?” Department of Foreign Affairs and International Trade.
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