International Marketing Strategy
Contents 1. Introduction: 2 2. Company profile 3 3. International marketing strategy 5 3.1 Market saturation 5 3.2 Coping with the global Environment: 5 3.2.1 Microenvironment 6 3.2.2 Macro Environment 6 3.3 Market Segmentation 7 3.3 Market Positioning 7 3.4 Market diversification 7 3.5 Economies of scale 8 4. Global marketing strategy analysis: 9 4.2 Cultural differences 10 4.3 Reaching the remoteness 11 4.4 Logistic system 11 4.5 Proper scrutinizes of the customer demand 11 4.6 Distinguished markets: 12 4.7 Marketing Mix 12 4.7.1 Product 13 4.7.2 Price 13 4.7.3 Place 13 4.7.4 Promotion 13 5. International marketing concept: 14 5.1 Cultural adaptation 14 5.2 Evaluation of the strategies 14 6. Recommendation: 15 7. Conclusion 16 References: 18 Appendices: 21
1. Introduction:
An organization wants some international exposures all the time it is involved in business. Thus the international marketing community has emerges. The era of globalization has experienced huge competition. Moreover, achieving the customer insight in faraway places is now getting more emphasized by the businessmen and the marketers simultaneously. According to Catherine (2011) when the business is in need of expansion and it has saturated the domestic market it goes for broader sector namely the international market. Thus the concept of international market has grown. Therefore, the international marketing strategy is somehow situational and more practical.
As the product are being closely monitored by the consumers and their communities the quality and strategies followed by the marketers are also distinctive and various in nature. Finding all these scenarios any one can assume the continuous transitions of business conglomerates. As any business enters the international market arena it gets involved in different situations which are distinguished in nature as well as demands more strategic divisions of decisions program and other
1. Introduction:
An organization wants some international exposures all the time it is involved in business. Thus the international marketing community has emerges. The era of globalization has experienced huge competition. Moreover, achieving the customer insight in faraway places is now getting more emphasized by the businessmen and the marketers simultaneously. According to Catherine (2011) when the business is in need of expansion and it has saturated the domestic market it goes for broader sector namely the international market. Thus the concept of international market has grown. Therefore, the international marketing strategy is somehow situational and more practical.
As the product are being closely monitored by the consumers and their communities the quality and strategies followed by the marketers are also distinctive and various in nature. Finding all these scenarios any one can assume the continuous transitions of business conglomerates. As any business enters the international market arena it gets involved in different situations which are distinguished in nature as well as demands more strategic divisions of decisions program and other
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