An organization wants some international exposures all the time it is involved in business. Thus the international marketing community has emerges. The era of globalization has experienced huge competition. Moreover, achieving the customer insight in faraway places is now getting more emphasized by the businessmen and the marketers simultaneously. According to Catherine (2011) when the business is in need of expansion and it has saturated the domestic market it goes for broader sector namely the international market. Thus the concept of international market has grown. Therefore, the international marketing strategy is somehow situational and more practical.
As the product are being closely monitored by the consumers and their communities the quality and strategies followed by the marketers are also distinctive and various in nature. Finding all these scenarios any one can assume the continuous transitions of business conglomerates. As any business enters the international market arena it gets involved in different situations which are distinguished in nature as well as demands more strategic divisions of decisions program and other
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