International Marketing Research Project
Capital Fitness Expansion
Capital Fitness Expansion
Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012
Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012
Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.
Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.
At Capital Fitness we believe that working out is fun and should be a part of everybody’s day to day life. Because there is so much more to fitness than just rippling muscles and six pack abs. It makes the mind sharper, the body respond to stress better and it simply brings on a lighter mood.
The idea of fitness is on the rise, not just in America but globally; this is due to the lifestyles of the individuals in our culture. Americans started by outsourcing our jobs to India and now we are outsourcing obesity. As developing countries go through rapid stages of growth, fast food companies and companies that provide quick pre-packaged meals have pounced on the opportunity to take advantage of the situation. Now it is our turn to pounce on the opportunity of taking our fitness center globally, to India. As the world 's second most populous nation, with more than one billion
Capital Fitness Expansion
Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012
Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012
Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.
Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.
At Capital Fitness we believe that working out is fun and should be a part of everybody’s day to day life. Because there is so much more to fitness than just rippling muscles and six pack abs. It makes the mind sharper, the body respond to stress better and it simply brings on a lighter mood.
The idea of fitness is on the rise, not just in America but globally; this is due to the lifestyles of the individuals in our culture. Americans started by outsourcing our jobs to India and now we are outsourcing obesity. As developing countries go through rapid stages of growth, fast food companies and companies that provide quick pre-packaged meals have pounced on the opportunity to take advantage of the situation. Now it is our turn to pounce on the opportunity of taking our fitness center globally, to India. As the world 's second most populous nation, with more than one billion
Cited: http://www.medicinenet.com/script/main/art.asp?articlekey=56354 http://www.fitness1440.com/whythefitnessindustry.html http://www.ibisworld.com/industry/default.aspx?indid=1655 http://www.nytimes.com/2012/03/11/opinion/sunday/how-india-became-america.html?pagewanted=all http://www.bbc.co.uk/news/business-16354076 http://edition.cnn.com/2012/02/03/business/doing-business-india/index.html http://www.doingbusiness.org/~/media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf