International Marketing Research Project

Powerful Essays
Capital Fitness Expansion
Capital Fitness Expansion

Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012

Capital Fitness
Corporate office: 15 North Butler Street Madison, WI
Local office: H. No. 4-12-254/1, Subhadra Nagar Road, Bhagyalatha Colony, Vanasthalipuram Hyderabad India
Local Phone: 040-27764429
12/1/2012

Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.

Jay Castle
As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India.

At Capital Fitness we believe that working out is fun and should be a part of everybody’s day to day life. Because there is so much more to fitness than just rippling muscles and six pack abs. It makes the mind sharper, the body respond to stress better and it simply brings on a lighter mood.
The idea of fitness is on the rise, not just in America but globally; this is due to the lifestyles of the individuals in our culture. Americans started by outsourcing our jobs to India and now we are outsourcing obesity. As developing countries go through rapid stages of growth, fast food companies and companies that provide quick pre-packaged meals have pounced on the opportunity to take advantage of the situation. Now it is our turn to pounce on the opportunity of taking our fitness center globally, to India. As the world 's second most populous nation, with more than one billion



Cited: http://www.medicinenet.com/script/main/art.asp?articlekey=56354 http://www.fitness1440.com/whythefitnessindustry.html http://www.ibisworld.com/industry/default.aspx?indid=1655 http://www.nytimes.com/2012/03/11/opinion/sunday/how-india-became-america.html?pagewanted=all http://www.bbc.co.uk/news/business-16354076 http://edition.cnn.com/2012/02/03/business/doing-business-india/index.html http://www.doingbusiness.org/~/media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf

You May Also Find These Documents Helpful

  • Powerful Essays

    Chapter 30 INTERNATIONAL MARKETING RESEARCH V. Kumar, University of Connecticut Introduction A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up with…

    • 10706 Words
    • 43 Pages
    Powerful Essays
  • Best Essays

    1. Identification of Case Issues Base your issues on theoretical international ethics concepts. As the international marketing manager, what are the ethical issues to be considered in this case? Use journals to help give your response depth The report aims at launching the new fair trade chocolate brand - Mars, and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative…

    • 2250 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Marketing Research Project

    • 2229 Words
    • 9 Pages

    STUDENT NAME : CELOTTO DAVIDE STUDENT ID: 11683538 MODULE NAME: TOURIST MARKET MODULE CODE: 5BUS1012 DATE : 22ND MARCH 2013 WORD COUNT : 1,519 Marketing Research Project Tourism, as one of the fastest growing economic sectors (+5% per year) (UNWTO, 2013), according to Kotler is expected to maintain the trend, due to continuous improvements in means of transport, availability of leisure time to a larger extent of the population and the birth of IT…

    • 2229 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Research Project

    • 4541 Words
    • 19 Pages

    Table of Contents INTRODUCTION 5 LITERATURE REVIEW 7 PURPOSE, SCOPE AND LIMITATIONS 8 RESEARCH OBJECTIVE 9 Primary Objective 9 Secondary Objective 10 METHODOLOGY 10 Type of Research Design 10 Primary Data Sources 11 Secondary Data Sources 11 Scaling Techniques 11 Questionnaire Development 11 Sampling Techniques 11 Data Collection 11 Data Analysis 11 Methodology 11 Tools 11 Data Evaluation 12 Data Analysis 12 Factor Analysis 12 Regression…

    • 4541 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Title – International Marketing Research Challenges INTRODUCTION Due to global financial issues in the recent months, consumer confidence is low in the more developed markets such as Japan, the US and Europe (AFP, 2012). Therefore developing markets, such as the Australian market, are looking towards emerging markets where the markets have remained dynamic and rich in growth opportunities. This is because emerging markets “have reached a minimum level of GDP and are in the growth phase of the…

    • 1838 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Trecian Brown Professor Tustin Unit 5 Project Student Computer Lab A major university opened a new computer lab for their Business School students. Due to the large number of students enrolled in the business school the computer lab had an overwhelming demand. The business school computer was unable to meet the overwhelming demand s the students needed to the computer lab. Therefore, Rod Stevenson, the director of the Student Computer Center decided to hold focus groups. The objective of the…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Research Project

    • 4467 Words
    • 18 Pages

    Crystal Sales Volume Decline Marketing Research Project Report 6/26/2011 Presented to: Dr. Nehal el Naggar Table of Contents Market Overview 3 Problem Definition 3 Management problem 3 Steps taken to identify the Market Research Problem 4 Secondary data analysis 4 Expert depth interviews 6 Market Research Problem Definition 8 Research Objectives 8 Theoretical Framework (Defining the Dependent & Independent Variables) 9 Research Design 9 Research Methodology 10 Data Collection…

    • 4467 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    International Marketing

    • 372 Words
    • 2 Pages

    . International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company, it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit, it is called International Investment. 1. International Trade ( Foreign Trade )…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    INTERNATIONAL MARKETING

    • 2722 Words
    • 13 Pages

    SOLUTIONS PROJECT REPORTS AND THESIS ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM SMU / SYMBIOSIS / XAVIER / NIRM / PSBM / NSBM ISM / IGNOU / IICT / ISBS / LPU / ISM&RC / NMIMS ISBS / MANIPAL / GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES / IIMRT MBA - EMBA - BMS - GDM - MIS - MIB DMS - DBM - PGDM - BBM – DBA – PGDM www.mbacasestudyanswers.com www.casestudysolution.in aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix…

    • 2722 Words
    • 13 Pages
    Satisfactory Essays
  • Satisfactory Essays

    International Marketing

    • 420 Words
    • 2 Pages

    Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically, the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews, Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets…

    • 420 Words
    • 2 Pages
    Satisfactory Essays