International Marketing Plan Oce South Korea
International Marketing Plan
Semester 1
Team 2
Table of Content
1. Introduction 3 2. Macro analysis * Demographical analysis 4 * Economic analysis 4 * Social / cultural analysis 5 * Technological / ecological analysis 5 * Political / legal analysis 5 3. Market analysis * Competitive analysis 7 * Distribution analysis 7 * Customer analysis 7 * Industry analysis 9 4. Country Selection 10 5. Evaluation entry strategy * Current entry strategy 11 * Choice of entry strategy of company 11 * Recommended entry strategy 14 * Your entry strategy 16 6. Evaluation marketing strategy * Marketing objectives 17 * Segmentation 18 * Targeting 19 * Positioning 19 * Marketing mix 20 7. Appendix * Additional information 23 * Total Scores 25 * Sources 27 * Research proposal 28
Introduction
We are students from International Business and Management Studies of the University of Fontys located in Eindhoven.
The team consists of 5 team members, which are:
Tamim Heijnerman – Member
Diana Milena Lopez Moreno – Secretary
Loni vd Wildenberg – Quality Control (Layout)
Ishmael Duncanson – Quality Control (Grammar)
Wang Miao – Chairman
The main objective of this research is to find out which country, Taiwan or South Korea, holds the best opportunities for Océ to export to. In order to reach this objective, we are executing research by performing a macro and meso analysis for both countries to find out which one is the best choice.
Good cooperation and good communication is essential for a research group to operate as expected.
The Country selection has to be finished before the 5th of November. During the first week, from the 19th October to the 22nd of October, like a research plan, a macro
Semester 1
Team 2
Table of Content
1. Introduction 3 2. Macro analysis * Demographical analysis 4 * Economic analysis 4 * Social / cultural analysis 5 * Technological / ecological analysis 5 * Political / legal analysis 5 3. Market analysis * Competitive analysis 7 * Distribution analysis 7 * Customer analysis 7 * Industry analysis 9 4. Country Selection 10 5. Evaluation entry strategy * Current entry strategy 11 * Choice of entry strategy of company 11 * Recommended entry strategy 14 * Your entry strategy 16 6. Evaluation marketing strategy * Marketing objectives 17 * Segmentation 18 * Targeting 19 * Positioning 19 * Marketing mix 20 7. Appendix * Additional information 23 * Total Scores 25 * Sources 27 * Research proposal 28
Introduction
We are students from International Business and Management Studies of the University of Fontys located in Eindhoven.
The team consists of 5 team members, which are:
Tamim Heijnerman – Member
Diana Milena Lopez Moreno – Secretary
Loni vd Wildenberg – Quality Control (Layout)
Ishmael Duncanson – Quality Control (Grammar)
Wang Miao – Chairman
The main objective of this research is to find out which country, Taiwan or South Korea, holds the best opportunities for Océ to export to. In order to reach this objective, we are executing research by performing a macro and meso analysis for both countries to find out which one is the best choice.
Good cooperation and good communication is essential for a research group to operate as expected.
The Country selection has to be finished before the 5th of November. During the first week, from the 19th October to the 22nd of October, like a research plan, a macro