International Marketing Plan

Powerful Essays
Submitted to – Prof. Tulsi Dharel
Submitted to – Prof. Tulsi Dharel

MKTG 732 International Marketing & Trade Term Project: International Marketing Plan
MKTG 732 International Marketing & Trade Term Project: International Marketing Plan
Ashish shukla
Umar farooq Mohammad
Bhumika Vyas Muhammad Qamar Adeel Saim Ghaus

Ashish shukla
Umar farooq Mohammad
Bhumika Vyas Muhammad Qamar Adeel Saim Ghaus

Magna International
Introduction
Magna International Company targets income and growth through long standing partnerships and potential investments. Magna conducts its business through integration, ethical values and commitment and is one of the most automotive suppliers in the world. It is one of the largest automobile manufacturer in North America and one of the largest companies in Canada. Magna operates with 294 manufacturing divisions and 87 product development and engineering centers in 26 countries within in Asia, Africa, Europe, North America and
South America. The company supplies parts to some of the largest and successful automakers in the world such as Volkswagen, BMW, Ford, GM and Chrysler. Magna International will enjoy huge profits if they start doing business in Middle East countries as there is great demand for automobile and their parts in these countries. The company has a very little debt which plays an advantage during hard economic times and this makes the company in a good position to expand their in other countries such as UAE. The main headquarter is in Aurora, Canada.
Magna International breaks down their revenue into 3 geographic regions
1) America (49% in 2010)
2) Europe (35.7% in 2010)
3) Rest of the World (5.2% in 2010)
SWOT Analysis of Magna International.
Strength:
1. Decentralized operating structure which allows Magna to be more responsive to consumer needs and allows changes in the global automotive



References: 5. (2011). Magna International Inc. New York: DataMonitor.

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