International Marketing Communication
Syllabus Integrated Marketing Communications (IMC4) 2012-2013
Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler, Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising, Promotion, and Marketing Communications Clow & Baack, 5th global edition + Extra literature, provided in class + Everything that is mentioned during lectures, workshops and guest lectures Final score: The final score is determined by: Exam: 60 points Group assignments: 40 points There is one written exam. The written exam will be in test period 4 (TP4). There is a resit in test period 5 (TP5). The written exam will consist of multiple choice questions, open questions and open questions on a business case. 80% attendance of lectures/workshops/course is mandatory. In case attendance is not met, you fail, with next resit possibility next academic year. Planning & structure: There is a combination of lectures, workshop and guest lectures (tentative) every week. The combination might change every week, so please look closely at the schedule. During lectures the information in the textbook will be elaborated on and extra material will be presented. In workshops, cases will be discussed as well as the project assignments.
In general: - Form groups of 3-4 based on maximized Individual Diversity (Gender,Culture, Age) and register with your teacher during class. - If you cannot register with a group, please let us know, so we can help you find a group Class Case (A, B, C & D) Presentation requirements Every Group needs to present at least one assigned Class Case (A, B, C & D) in class (Pass/Fail). Presentations will be assigned On-the-spot/IN Class, so all groups should come prepared and all following can be planned if the workshop
Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler, Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising, Promotion, and Marketing Communications Clow & Baack, 5th global edition + Extra literature, provided in class + Everything that is mentioned during lectures, workshops and guest lectures Final score: The final score is determined by: Exam: 60 points Group assignments: 40 points There is one written exam. The written exam will be in test period 4 (TP4). There is a resit in test period 5 (TP5). The written exam will consist of multiple choice questions, open questions and open questions on a business case. 80% attendance of lectures/workshops/course is mandatory. In case attendance is not met, you fail, with next resit possibility next academic year. Planning & structure: There is a combination of lectures, workshop and guest lectures (tentative) every week. The combination might change every week, so please look closely at the schedule. During lectures the information in the textbook will be elaborated on and extra material will be presented. In workshops, cases will be discussed as well as the project assignments.
In general: - Form groups of 3-4 based on maximized Individual Diversity (Gender,Culture, Age) and register with your teacher during class. - If you cannot register with a group, please let us know, so we can help you find a group Class Case (A, B, C & D) Presentation requirements Every Group needs to present at least one assigned Class Case (A, B, C & D) in class (Pass/Fail). Presentations will be assigned On-the-spot/IN Class, so all groups should come prepared and all following can be planned if the workshop
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