International Marketing Case Study Nestle

Topics: Breast milk, Infant formula, Marketing Pages: 1 (587 words) Published: October 31, 2014

This is a tough question to answer because while many want to automatically take the anti-corporate stance, it must first be determined what the company should actually be responsible for. I think that in the Nestle example they should not be blamed for much of what they were blamed for in the media. For example, the diluting the formula to make it last longer is something that the company would never advocate. And in the case of the amazon tribe mixing it with dirty contaminated water, what did the tribe drink on a normal basis. Even breastfeeding a child when drinking disease filled water seems like a terrible idea. I think that the bottom line in any of these situations is education, and the lack there of for the third world countries that the corporations in this discussion are selling too. Therefore, I think it is the responsibility of the company to provide education about the product, especially in these affected areas so that a media circus does not ensue. However if one does, like in this example they have responsibilities (to the children as well as shareholders) such as finding ways to align themselves with baby oriented charity initiatives and making sure that employees are up to date on all new standards in specific regions(especially those previously affected. Lastly they have a responsibility to learn from past mistakes to ensure that they are not neglectful and act in a timely response for any future problems. It is tough to get branded as baby killers and still try and market your product. However Nestle still had some options at the time. They first would need to learn about specific regions culture to target consumers on a local level. Then they could have supported breast feeding initiatives, HIV awareness campaigns (such as offering testing for pregnant mothers) and make sure that mothers understand, through education that formula is not a substitute for formula. Companies to avoid a situation like Nestle’s needs to protect itself from...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • international marketing case study Essay
  • Spitz International Case Study Research Paper
  • Marketing and Nestle Case Study Essay
  • Nestle Case Study Essay
  • marketing case study Essay
  • Essay about Marketing and Case Study
  • nestle case study Essay
  • Essay on Case Study on Nestle(Final)

Become a StudyMode Member

Sign Up - It's Free