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International Marketing Assignments

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International Marketing Assignments
INTERNATIONAL MARKETING:
International marketing is the application of marketing principles to more than one country. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardized approach to world markets and focuses upon sameness, in other words the similarities in consumers and segments. “International market goes beyond export marketer and become more involved in marketing environment in countries in which it is doing business.”
“International marketing is performance of business activities that direct the flow of company’s goods and services to consumers or users in more than nation for a profit.”
International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. The two major factors that influence marketing research in the international scenario are the cross culture communications tasks and the diversify of international markets.
B_E_E is a domestic company. It is an existing company in New Zealand market. Which makes cleaning products like laundry liquid, laundry powder, multi-surface cleaner, dish wash liquid and so many other cleaning products for different uses? Company products are fragrant with essential oils and they use cleaning agents made from natural ingredients like coconut and sugar. Products are easy to use and not harmful for users exclude all the harmful chemicals and fully tested to be gentle on skin. B_E_E uses the latest eco-technology to deliver products with superior performance.

The company is from New Zealand, and their love is not only for simplicity, but

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