International Marketing
MKW3444 – INTERNATIONAL MARKETING
ASSIGNMENT - 1
REPORT ON FOREIGN MARKET ANALYSIS
Student Name: Aishath Samaha Musthafa
Student ID: 24522872
Lecturer: Professor Md Yunus Ali
Tutor: Mr Kuan
Table of Contents
Executive Summary 1
Introduction 2
Political, Legal and Technological Environment 3
Economic and Financial Environment 3
Cultural and Social Environment 4
Conclusion 4
Reference 5
Appendix 6
Executive Summary
With years of limited development Myanmar has now started improvement in major sectors. Due to the recent reform in Myanmar it has opened up wide range of opportunities especially to sectors which have been neglected. Myanmar has been a great opportunity for foreign investors who want to invest in Myanmar due to its availability of resources.
Availability of clean water has been one of the sector where it has been neglected over the years where people have been facing huge difficulties in getting clean water especially in dry seasons.
This report is analyses the political and legal, economic and financial and social and cultural market of Myanmar to see the opportunities Myanmar holds for foreign markets to enter in their market.
Myanmar faces a political reform in 2011 which has brought an end to the military government that exist in Myanmar for more than 50 years. The new President of Myanmar, Thein Sein has promised to start working for the development of the country and maintain the peace between the multi-ethnic state.
Althought with challenges within the infrastructure of the country, Myanmar presents a long run opportunity for investors. Myanmar has improved economically over the past few years and according to Asian Development Bank (ADB), it is expected for Myanmar to have a growth of 7 to 8 per cent a year.
While religion has a huge influence on Myanmar and its culture there have been conflicts between the multicultural and multi-religious states with different ethnicities.
ASSIGNMENT - 1
REPORT ON FOREIGN MARKET ANALYSIS
Student Name: Aishath Samaha Musthafa
Student ID: 24522872
Lecturer: Professor Md Yunus Ali
Tutor: Mr Kuan
Table of Contents
Executive Summary 1
Introduction 2
Political, Legal and Technological Environment 3
Economic and Financial Environment 3
Cultural and Social Environment 4
Conclusion 4
Reference 5
Appendix 6
Executive Summary
With years of limited development Myanmar has now started improvement in major sectors. Due to the recent reform in Myanmar it has opened up wide range of opportunities especially to sectors which have been neglected. Myanmar has been a great opportunity for foreign investors who want to invest in Myanmar due to its availability of resources.
Availability of clean water has been one of the sector where it has been neglected over the years where people have been facing huge difficulties in getting clean water especially in dry seasons.
This report is analyses the political and legal, economic and financial and social and cultural market of Myanmar to see the opportunities Myanmar holds for foreign markets to enter in their market.
Myanmar faces a political reform in 2011 which has brought an end to the military government that exist in Myanmar for more than 50 years. The new President of Myanmar, Thein Sein has promised to start working for the development of the country and maintain the peace between the multi-ethnic state.
Althought with challenges within the infrastructure of the country, Myanmar presents a long run opportunity for investors. Myanmar has improved economically over the past few years and according to Asian Development Bank (ADB), it is expected for Myanmar to have a growth of 7 to 8 per cent a year.
While religion has a huge influence on Myanmar and its culture there have been conflicts between the multicultural and multi-religious states with different ethnicities.