International Marketing

Topics: Energy drink, Regulation, Market economy Pages: 3 (864 words) Published: February 1, 2014

Our objective is simple, to merely bring to you the best product, with the best taste at the best price. Brief History
Energy drinks have their origin in Japan during 1960s, Lipvitan D which was a mix of the B Vitamins, niacin and taurine which was reputed to boost your energy levels and make you more focused. Lovers of the night time activities soon adopted this drink to raise their stamina and physical performance so they could party longer. In today’s world energy drinks are used by all sorts of people, from students cramming for exams, to athletes wanting to increase their endurance levels, to office workers needing to work longer hours to meet deadlines, to party-goers who just want to party longer. From Asia energy drinks soon became popular in Europe and the United States and has impacted the global drinks market in a way never seen before. The energy drinks market is relatively new in comparison to many long established instantly recognizable soft drinks and due to its youth the market has attracted innumerable alternatives and choices. In today’s market BLU is the best and the only choice..... The Ingredients and Description of BLU ENERGY DRINK

         Water
         Sugar
         Citric acid (E330)
         Carbon dioxide
         Taurine
         Sodium citrate (E331)
         Flavors
         Caffeine
         Color (E150c)
         Vitamins
Water Quality – the H20 that is used in the preparation of the BLU range has been filtered by equipment using the latest water purification technology, in the most pristine of conditions to guarantee the highest of standards are maintained in the production process. Not: recommended to be consumed by pregnant women or by children under 10. If in any doubt as to how you may react to the ingredients consult your doctor or nutritionist beforehand.  

Entering Strategy in Afghanistan
Historically, Afghanistan has been a lightly caffeinated, tea-drinking country. Few Afghans drink coffee,...
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