INTERNATIONAL MARKET COMPETITIVENESS REPORT
INTERNATIONAL MARKET COMPETITIVENESS REPORT
Olive SkinCare Company is an Australian owned organic skincare brand which encompasses a range of organic certified goods by the Australian Certified Organic organisation (Olive Skincare, 2013). Its unique market proposition is based on pure organic olive oil, a unique soap making process, its organic status and the benefits this product has on things such as eczema and psoriasis (Com Luv, 2011).
Marketing Position (S.W.O.T)- Developed in accordance with www.oliveskincare.com.au
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS
Already established Australian business.
Very little knowledge or experience in overseas markets when it comes to making the product or distributing it under the OOSC brand or with a third party.
Chance to learn about a new market, cultures and label laws. Opportunity to establish relations with existing complementary brands.
Potential market threats like big or long term players e.g. L’Oreal who already have a well established brand and higher buyer power.
Unique value proposition with natural olive oil.
Unique value proposition does not appeal to all markets, the product is based on one value element of olive oil only.
Opportunity to explore local and national ingredients. Could expand into new organic areas with relations of that country.
Existing market entrants from obtaining olive oil or similar products to market the same end consumer to.
Organic accreditation for the olive oil and certain products.
Organic accreditation will differ by country, new accreditation required. In Australia AOC changes have stopped the release of several organic certified skincare.
Look at international organic accreditation, establish new worldwide partners for ingredients and explore avenues for the existing batch to be ruled organic internationally.
Local resident feedback, Australian consumer perceptions on how in one country one is perceived as organic, other not so. Could be challenged
Olive SkinCare Company is an Australian owned organic skincare brand which encompasses a range of organic certified goods by the Australian Certified Organic organisation (Olive Skincare, 2013). Its unique market proposition is based on pure organic olive oil, a unique soap making process, its organic status and the benefits this product has on things such as eczema and psoriasis (Com Luv, 2011).
Marketing Position (S.W.O.T)- Developed in accordance with www.oliveskincare.com.au
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS
Already established Australian business.
Very little knowledge or experience in overseas markets when it comes to making the product or distributing it under the OOSC brand or with a third party.
Chance to learn about a new market, cultures and label laws. Opportunity to establish relations with existing complementary brands.
Potential market threats like big or long term players e.g. L’Oreal who already have a well established brand and higher buyer power.
Unique value proposition with natural olive oil.
Unique value proposition does not appeal to all markets, the product is based on one value element of olive oil only.
Opportunity to explore local and national ingredients. Could expand into new organic areas with relations of that country.
Existing market entrants from obtaining olive oil or similar products to market the same end consumer to.
Organic accreditation for the olive oil and certain products.
Organic accreditation will differ by country, new accreditation required. In Australia AOC changes have stopped the release of several organic certified skincare.
Look at international organic accreditation, establish new worldwide partners for ingredients and explore avenues for the existing batch to be ruled organic internationally.
Local resident feedback, Australian consumer perceptions on how in one country one is perceived as organic, other not so. Could be challenged
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