International Journal of Business and Social Science
International Journal of Business and Social Science
Vol. 2 No. 11 [Special Issue - June 2011]
A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises
Xia Chan Postgraduate Student of Business English School of English for International Business Guangdong University of Foreign Studies, Guangzhou 510420, China E-mail: chanbao710@126.com
Abstract This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of both SWOT and Haier, this paper focuses on how Haier can make appropriate SO ST WO and WT strategies by analyzing and allocating its internal factors (strengths and weaknesses) as well as external environments (opportunities and threats). The aim is to provide an applicable Haier model which combines SWOT analysis with strategy formulation to set an example of how SWOT assists business in developing feasible strategies, and simultaneously provides an in-depth understanding of the “glocal” strategy of Haier as one of the most successful enterprises in current China.
Key words: SWOT analysis; Haier Group; development strategy model; internal factors; external environments 1. Introduction
In today‘s hyper-competitive global market, any company should have a clear understanding about itself as well as the external conditions in order to make effective decisions and strategic corporate planning. Therefore, many economists and scholars have researched into this field and proposed some useful tools and models to help analyze and develop business strategies. SWOT analysis is one of the most well-known and frequently used models created in the 1980s. Despite its high popularity and wide application, I found that few researches have combined it with the business‘s development strategies to further work out a more integrated model to guide the business practices. In view of this,
Vol. 2 No. 11 [Special Issue - June 2011]
A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises
Xia Chan Postgraduate Student of Business English School of English for International Business Guangdong University of Foreign Studies, Guangzhou 510420, China E-mail: chanbao710@126.com
Abstract This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of both SWOT and Haier, this paper focuses on how Haier can make appropriate SO ST WO and WT strategies by analyzing and allocating its internal factors (strengths and weaknesses) as well as external environments (opportunities and threats). The aim is to provide an applicable Haier model which combines SWOT analysis with strategy formulation to set an example of how SWOT assists business in developing feasible strategies, and simultaneously provides an in-depth understanding of the “glocal” strategy of Haier as one of the most successful enterprises in current China.
Key words: SWOT analysis; Haier Group; development strategy model; internal factors; external environments 1. Introduction
In today‘s hyper-competitive global market, any company should have a clear understanding about itself as well as the external conditions in order to make effective decisions and strategic corporate planning. Therefore, many economists and scholars have researched into this field and proposed some useful tools and models to help analyze and develop business strategies. SWOT analysis is one of the most well-known and frequently used models created in the 1980s. Despite its high popularity and wide application, I found that few researches have combined it with the business‘s development strategies to further work out a more integrated model to guide the business practices. In view of this,