International Distribution Channels

Topics: Marketing Pages: 55 (18182 words) Published: January 23, 2013
International Distribution Strategies

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Table of Contents

1.0 Introduction .................................................................................................................. 5 2.0 International distribution channels .................................................................................7 2.1 what is an international distribution channel of consumer goods? ...............................8 2.2 The design of the international distribution channel..................................................... 9 2.2.1 Structure of international distribution channels .........................................................11 2.2.2 Distribution channel intensity ....................................................................................12 2.3 The selection of international distribution channel ......................................................13 2.3.1 Factors influencing the selection of a distribution type .............................................15 2.3.2 The selection process .................................................................................................22 2.4 The management of international distribution channel ................................................23 2.4.1 Ex-Ante ...................................................................................................................... 23 2.4.2 Ex-Post ....................................................................................................................... 23 3.0 Standardisation versus adaptation ...............................................................................24 3.1 what is Standardisation?  .............................................................................................25 3.2 What is Adaptation? ....................................................................................................25 3.3 Advantages and disadvantages of standardisation.....................................................26 3.4 Advantages and disadvantages of adaptation..............................................................27 4.0 Standardisation versus adaptation of international distribution channels ...................28 4.1 Standardisation/adaptation of international distribution channel designs....................29 4.1.1 Factors influencing the standardisation of channel design .......................................30 4.1.2 Customer goods manufacturers standardising their channel design ........................34 4.1.3 Factors influencing the adaptation of channel design .............................................36 4.1.4 Customer goods manufacturers adapting their channel design .............................38 4.1.5 Strategies comparison ...........................................................................................40 4.1.6 Mix strategy statement for international channel design .....................................40 4.2 Standardisation/adaptation of international distribution channel selection..............41 4.2.1 Factors influencing the standardisation of channel selection ....................................42 4.2.2 Customer goods manufacturers standardising their channel selection ......................45 4.2.3 Factors influencing the adaptation of channel selection .........................................49 4.2.4 Customer goods manufacturers adapting their channel selection .........................49 4.2.5 Strategies comparison ...........................................................................................50 4.2.6 Mix strategy statement for international channel selection .....................................50 4.3 Standardisation/adaptation of international distribution channel management ............. 51 4.3.1 Factors influencing the standardisation of channel management .............................51 4.3.2 Customer goods manufacturers standardising...

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