International Distribution Channels

Powerful Essays
Topics: Marketing
International Distribution Strategies

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Table of Contents

1.0 Introduction .................................................................................................................. 5
2.0 International distribution channels ................................................................................. 7
2.1 what is an international distribution channel of consumer goods? ............................... 8
2.2 The design of the international distribution channel..................................................... 9
2.2.1 Structure of international distribution channels ......................................................... 11
2.2.2 Distribution channel intensity .................................................................................... 12
2.3 The selection of international distribution channel ...................................................... 13
2.3.1 Factors influencing the selection of a distribution type ............................................. 15
2.3.2 The selection process ................................................................................................. 22
2.4 The management of international distribution channel ................................................ 23
2.4.1 Ex-Ante ...................................................................................................................... 23
2.4.2 Ex-Post ....................................................................................................................... 23
3.0 Standardisation versus adaptation ............................................................................... 24
3.1 what is Standardisation? ............................................................................................. 25
3.2 What is Adaptation? .................................................................................................... 25
3.3 Advantages and



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Standardisation ou adaptation, quelle strategie pour les entreprises de services ? l 'international in: Centre d`economie regionale de l`employ et de firmes internationals, Communication prnte au 7??me Seminaire Intrnat. Quester, P., & Conduit, J. (1996). Standardisation, Centralisation and Marketing in Multinational Companies, in:,. International Business Review , Vol. 5, No. 4, pp. 395-421. Root, F. R. (1994). Entry Strategies for International Markets, 1st Edition. New York. Rosenbloom, B. (2004). Marketing Channels A Management View, 7th Edition, . Ohio: South-Western,. Rosenbloom, B., Larsen, T., & Mehta, R. (1997). Global Marketing Channels and the Standardization Controversy, in:. Journal of Global Marketing, , Vol.11, No. 1, pp. 49-64. Schmid, S., & Koutulla, T. (2009). The Debate on Standardization and Adaptation in International Marketing and Management Research- What do we Know, What Should we know, in: ESCP Europe Working Paper, No 50. Shoham, A. (1999). 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