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International Communication

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International Communication
DEFINE AND EXPLAIN THE ROLE OF INTERNATIONAL FLOW OF INFORMATION IN CREATING A GLOBAL CULTURE.
International flow of information is the movement of messages across national boundaries between and among two or more national and cultural systems and it is also a term that is used to describe a field of inquiry and research that consists of the transfer of messages in the form of information and data through individuals, groups, governments and technologies as well as the study of the institutions responsible for promoting and inhibiting such messages among and between nations, peoples and cultures and lastly the international flow of news is considered as one of the main forms of information exchange. International flow of information now enable individuals (ordinary citizens and journalist themselves) to be part of the international flow of news as they can use internet and mobile phones to contribute information bypassing the gatekeepers traditionally associated with news (Pavlik 2000; Hermida 2010); stories are also translated in Africa to suit different audiences using the African media operating in African countries; another result we see as a role is the growth of consumer culture whereby international movies as global news also falls inthe category of culture as global news, for example the late Nelson Mandela’s story, culture and life it is the story of South African culture and has attracted people globally. The rise and increasing internationalisation and integration of multinational institutions associated with the production and distribution of information as well as the creation of international communications organisations such as the International Telecommunications Satellite Consortium (INTELSAT) and International Maritime Satellite Organization (INMARSAT) furthermore contributed towards the growth in international information flows. The free flow discourse is deeply embedded in discourses on democracy (Ayish 2001).
In a democracy, the role of the

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