International Business, Theory and Practice. Fdi
International Business Theory and Practice (5Q5Z0047)
Foreign Direct Investment (Samsung) Assignment deadline: Wednesday 23th January 2013
Foreign Direct Investment
Abstract
The paper shows how Samsung developed their system for FDI using innovative products, people and substantial investment in R&D, the early policy of export which lead to purchasing of subsidiaries, including the global managerial experience has lead them to become a global market leader, if Samsung continue in the same way, we will see continual growth, with possible focus on BRIC economies to expand the area of investment, it is important that they do thorough research before entering the market and not cause any cultural barriers to the products been accepted, future focus should be on Emerging markets, with continual investment in R&D also innovation in low cost products would facilitate any market entry with a lower end consumer market.
Introduction
This report shows how Samsung have become a global force through acquisitions, investments and good business management; they began as a small Korean enterprise and over the space of two thirds of a century have become a tour de force in the world of business, the overall topic is to ascertain the methods used by Samsung to undertake FDI and the reasons behind them, in the report it shows a History of Samsung, the methods used and a theoretical understand of how they have become so influential.
Literature review
The main body of the research has come from Samsung themselves, the corporate website provides all relevant information, including a full history of the company which has helped me to understand the background and reasoning behind FDI that the company instigates, they also have a full list of subsidiaries, with the innovative managerial practices and procedures Samsung implement to expand around the world, for myself to better understand the theoretical background I found pages that explained the way Samsung
Foreign Direct Investment (Samsung) Assignment deadline: Wednesday 23th January 2013
Foreign Direct Investment
Abstract
The paper shows how Samsung developed their system for FDI using innovative products, people and substantial investment in R&D, the early policy of export which lead to purchasing of subsidiaries, including the global managerial experience has lead them to become a global market leader, if Samsung continue in the same way, we will see continual growth, with possible focus on BRIC economies to expand the area of investment, it is important that they do thorough research before entering the market and not cause any cultural barriers to the products been accepted, future focus should be on Emerging markets, with continual investment in R&D also innovation in low cost products would facilitate any market entry with a lower end consumer market.
Introduction
This report shows how Samsung have become a global force through acquisitions, investments and good business management; they began as a small Korean enterprise and over the space of two thirds of a century have become a tour de force in the world of business, the overall topic is to ascertain the methods used by Samsung to undertake FDI and the reasons behind them, in the report it shows a History of Samsung, the methods used and a theoretical understand of how they have become so influential.
Literature review
The main body of the research has come from Samsung themselves, the corporate website provides all relevant information, including a full history of the company which has helped me to understand the background and reasoning behind FDI that the company instigates, they also have a full list of subsidiaries, with the innovative managerial practices and procedures Samsung implement to expand around the world, for myself to better understand the theoretical background I found pages that explained the way Samsung
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