International business Plan for XP solutions
GLOBAL MARKETING PROJECT DISCLAIMER
This project report has been prepared by a team of postgraduate students of the Australian National University (ANU) in fulfilment of the assessment requirements of MKTG7035 Global Marketing, a course in the ANU College of Business and Economics in Semester 2, 2013. The report is the output of a learning exercise and does not constitute professional consultancy advice. The project has been supervised by Dr Vinh Lu (Lecturer/Course Convenor) in the ANU Research School of Management.
The project report represents the views and opinions of the student group. The project report should not be relied on as the basis for any decision to take action, or not to take action, on any matter that it covers. The business client, XP Solutions, should make its own further inquiries (including as to the accuracy, currency, reliability or completeness of any information contained in the project report) and obtain independent professional advice where appropriate, before making any business decisions.
Abstract
XP Solutions is a world-wide leading software system and service provider with a strong focus on improving the social environment, especially in usage and understanding of water resources. It was established in 1988. It currently operates in Canberra. XP Solutions has 8 key products in its portfolio such as: xpswmm, xpstorm,xp2D, xpwspg, xpculvert, xprafts,xpsiroupte3D and xpdrainage. Its operations are spread throughout the world, including North America and United Kingdom. The company also has a distribution network through the world.
Our purpose is to provide an international business plan for XP Solutions and how xpstorm can successfully entry into Southeast Asia Country. Our first task is to know about the business profile of XP Solutions and its Key capabilities and competitive advantages for international success, and then the approach we complete this report contains a full analysis 3 potential markets (the
This project report has been prepared by a team of postgraduate students of the Australian National University (ANU) in fulfilment of the assessment requirements of MKTG7035 Global Marketing, a course in the ANU College of Business and Economics in Semester 2, 2013. The report is the output of a learning exercise and does not constitute professional consultancy advice. The project has been supervised by Dr Vinh Lu (Lecturer/Course Convenor) in the ANU Research School of Management.
The project report represents the views and opinions of the student group. The project report should not be relied on as the basis for any decision to take action, or not to take action, on any matter that it covers. The business client, XP Solutions, should make its own further inquiries (including as to the accuracy, currency, reliability or completeness of any information contained in the project report) and obtain independent professional advice where appropriate, before making any business decisions.
Abstract
XP Solutions is a world-wide leading software system and service provider with a strong focus on improving the social environment, especially in usage and understanding of water resources. It was established in 1988. It currently operates in Canberra. XP Solutions has 8 key products in its portfolio such as: xpswmm, xpstorm,xp2D, xpwspg, xpculvert, xprafts,xpsiroupte3D and xpdrainage. Its operations are spread throughout the world, including North America and United Kingdom. The company also has a distribution network through the world.
Our purpose is to provide an international business plan for XP Solutions and how xpstorm can successfully entry into Southeast Asia Country. Our first task is to know about the business profile of XP Solutions and its Key capabilities and competitive advantages for international success, and then the approach we complete this report contains a full analysis 3 potential markets (the