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International Business Negotiation Plan to Commercialize Scooters in Brazil

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International Business Negotiation Plan to Commercialize Scooters in Brazil
| 2012 | | Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate: May 8, 2012 |

International Business Negotiation Plan to commercialize Scooters in Brazil

Table of Contents

Introduction3
Country Analysis
Brazil 3 Target Market 3
Country Factors Analysis 4
Political and Legal5
Economic 6
Cultural......................................................................................................................................................7
Competition.............................................................................................................................................
Market Opportunity...............................................................................................................................10
SWOT analysis and Implications.............................................................................................10,11,12,13
Tactics and measurements ................................................................................................................13
Conclusions .....................................................................................................................................15

Additional Data.........................................................................................................................18, 19
Web Data sources..........................................................................................................................20

Introduction
Product Introduction to Brazil by negotiating with customs and local Unions to accept a foreign supplement of components into their economy and determine the most favorable options for new business. Target Market
Wholesale Mopeds & Scooters are a big business these days due to high gas prices in the market. Many people will be focused on these products because of

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