Master of Business Administration- MBA Semester 4
MB0053 –International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. The world economy is globalizing at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks)
Q2. The international trade theories explain the basics behind international trade. Compare the
Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks)
Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while travelling to Japan and to USA?
( Japanese corporate culture - 5 marks, USA’s corporate culture - 5 marks)
Q4. Regional integration is the bonding between nations and states through political, cultural and economic cooperation. A whole range of regional integration exists today. Discuss these 6 types in brief.
(6 Types of regional integration - 10 marks)
Q5. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks)
Q6. Global sourcing industry is on a growth run as there are sound business reasons to it.
Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks)