International Business Manageme

Topics: Parker Pen Company, Fountain pen, Marketing Pages: 16 (4898 words) Published: December 19, 2012
IIBM Institute of Business Management Examination Paper MM.100 International Business Management Section A: Objective Type (30 marks) •This section consists of multiple choice questions and short answer type questions. •Answer all the questions.

Part One carries 1 mark each and Part Two question carries 5 marks each.

Part One:

Multiple choices:
1. What is the series consideration for strategy implementation? a. Strategic orientation
b. Location
c. Dimensions
d. Both (a) & (b)

2. The major activity in global marketing is:
a. Pricing policies
b. Product lines
c. Market assessment
d. All of the above

3. The third ‘P’ in the international marketing mix is: a. Product
b. Price
c. Promotion
d. Place

4. The European Economic Community was established in:
a. 1958
b. 1975
c. 1967
d. 1957

5. Environment Protection Act:
a. 1986
b. 1967
c. 1990
d. None of the above

6. People’s attitude toward time depend on:
a. Language
b. Relationship
c. Culture
d. All of the above

7. Culture necessitates adaption of :
a. Product
b. Price
c. Promotion
d. Place

8. The legal term for brand is:
a. Symbol
b. Name
c. Trade mark
d. All of the above

9. FDI flows are often a reflection of rivalry among firms in: a. Global market
b. Indian market
c. International market
d. None of the above

10. ISO certification is:
a. Expensive process
b. Elaborate process
c. Evaluative Process
d. Both (a) & (b)

Part Two:
1.What do you understand by ‘Inward-oriented Policies’? It is an attempt to increase productivity and living standards within the country by avoiding interaction with the rest of the world. “Inward-oriented policies are those that encourage an economy through self sufficiency. It does not seek growth by encouraging exports, which can make an economy dependent on foreign markets. It may or may not include tariffs to assist local markets, but it does foster internal markets to meet local needs.”

2.What is ‘Factor Endowments Theory’?
3.Explain the term ‘Totalitarianism’.
4.Write about ‘Persistent Dumping’.


Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each Caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).

Caselet 1

In a report produced for the European Commission, published in November 1998, it was argued that the EU lags behind the USA and Japan on most measures of international competitiveness. Gross domestic product per capita, sometimes used as an indicator of international competitiveness at the country level, was 33 per cent lower in the EU as a whole than in the USA and 13 per cent lower than in Japan. The EU’s poor record in creating employment was singled out for particular criticism. As this appeared to apply across the board in most industrial sectors, it suggested that the EU’s poor performance related to the business environment in general and, in particular, to the inflexibility of Europe’s labour markets for goods and services. A shortage of risk capital for advanced technological development and high cost and inefficiency of Europe’s financial services were also highlighted by the report. For one reason or another, European industries generally lag behind in technology industries. If measured by the number of inventions patented in at least two countries, the USA is well ahead of most European countries, as well as Japan. Despite these shortcomings, the report’s authors focus attention on flexible markets, market liberalisation, and the creation of a competitive business environment rather than on targeted intervention by the EU or national authorities

1Is gross domestic product per capita a useful indicator of International competitiveness in the EU? 2Is it fair to point the blame...
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