This report will investigate the viability of "Aussie Boardies" expanding its business overseas. The potential country chosen is India. This country will be analysed with its business protocol, communication and cultural differences. The report will also investigate the strengths and weaknesses of setting up business in India and make comparisons to Australian business ethics. An informed recommendation will be made based upon evidence within the report in relation to establishing an overseas branch.
2.0 GENERAL FACTS
India's climate and weather are varied depending on the relevant region; the three main regions are the Northern Plains, Central India and the Southern region. The Northern Plains have cities like New Delhi that experience extreme ranges of temperature and are very prone to monsoons during the monsoon season (June to September). Central India consists of hot and dry weather but temperature drops at night. It is the most monsoon prone in all of India during the monsoon season. The southern region of India has generally high humidity throughout the year and relatively low rainfall. The southern region of India's climate is the most similar to the Gold Coast as they are both tropical and generally high temperatures throughout the year (see Appendix 2).
2.2 GEOGRAPHIC LOCATION
India occupies most of the Indian subcontinent in Southern Asia. Its western border consists of only Pakistan and the eastern border is Bangladesh (see Appendix 1). The town of Chennai located on India's south eastern coast would be the optimal place to set up "Aussie Boardies". Chennai's beaches are similar to the Gold Coast, and are the main tourist attraction. Thus, the demand for swimwear would be higher in that area. Therefore, this will be the optimal area in India to set up a branch of "Aussie Boardies". The distance from Australia to India is evident in appendix 6, as it is 7822.21km apart from Australia.
India is one of the most diverse countries, with an incredibly large mixture of races and hundreds of different languages spoken. Many aspects of the western lifestyle have been embraced in India in modern day. Foods are liked by the different areas of India but vegetables, pulses and rice are very much liked by all Indians. The people who live near the oceans diet consist mainly of fish as they are mostly fisherman. The Indian clothing is still traditional at its core, with many women wearing the Sari (Appendix 3). However, swimwear is the same as contemporary western styles, making "Aussie Boardies" have more relevance in the Indian society.
As Appendix 4 shows, the main religion of India is Hinduism, with Islam as a minority.
The flag of India sports 3 coloured lines being, Saffron (top), white (middle) and India green (bottom). In the centre is the design of Ashoka Shakra in navy blue.
3.0 ECONOMIC/POLITICAL DETAILS
3.1 DEMOCRACY, MONARCHY, DICTATORSHIP
India's constitution describes the nation as a "sovereign socialist secular democratic republic". (see Appendix 5) Politics of India take place within a constitution. India is a federal parliamentary democratic republic in which the President of India is head of state and the Prime Minister of India is the head of government. The political structure of India is similar to Australia, as they are both democracies and operate within a constitutional framework.
3.2 POLITICAL ISSUES
The social issues of India include a lack of homogeneity which naturally sees certain social groups being discriminated against base upon religion, race etc. Economic issues like unemployment, poverty and economic development are also a concern in India. (The Economic Times, 2014) Unemployment effectively hurts the country as it reduces productivity, therefore reducing the GDP. Also, with less people in gainful employment, the nation's economy won't be as active through less expenditure. This...
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