International Business Assignment of Mcdonalds
Table of Content
1.0 Introduction………………………………………………………….. Pg. 2
2.0 Overview of McDonald’s Corporation……………………………… Pg. 3
3.0 Marketing Strategy………………………………………………….. Pg. 3
3.1 Marketing Mix…………………………………………………… Pg. 4 – 6
3.2 Michael Porter’s Five Forces Theory ………………………….... Pg. 7 – 10
4.0 Conclusion…………………………………..……………………… Pg. 10
Referencing…………………………………………………….. Pg. 11 - 12
1.0 Introduction
It is important to implement marketing strategies in businesses for the organisation to get recognition or to enter a new market. Marketing strategies play important roles in business growth to create more awareness to the publics and to gain customers from competitors too.
2.0 Overview of McDonald’s Corporation
McDonald’s Corporation is so far the largest hamburger fast food restaurant in the world. The business began as a barbecue restaurant in year 1940 by Richard and Maurice McDonald. Further in year 1948, the business has changed to a hamburger stand. McDonald’s was founded by Ray Kroc, who actually founded the business and opened the 1st McDonald’s Corporation as a franchise agent in year 1955. Ray Kroc foresees the large potential business worldwide growth so he had subsequently purchased the chain restaurant from McDonald brothers. McDonald’s Corporation focuses on hamburger as their main product, they sell fast food and provided other beverages and it can be found in 118 countries. They have over 33,000 restaurants worldwide and employing more than 1.5million people to work in their corporation. (McDonald’s Corporation, 2011)
3.0 Marketing Strategy
Marketing strategy is the strategies that implemented in a venture to observe the company’s mission and overall operations. Through marketing strategy, there will be clear goals for the company to achieve. By understanding marketing mix strategy, the marketers can create demands and influence the customers with their own products by studying through 4P (Price, Product, Promotion, and Place)
1.0 Introduction………………………………………………………….. Pg. 2
2.0 Overview of McDonald’s Corporation……………………………… Pg. 3
3.0 Marketing Strategy………………………………………………….. Pg. 3
3.1 Marketing Mix…………………………………………………… Pg. 4 – 6
3.2 Michael Porter’s Five Forces Theory ………………………….... Pg. 7 – 10
4.0 Conclusion…………………………………..……………………… Pg. 10
Referencing…………………………………………………….. Pg. 11 - 12
1.0 Introduction
It is important to implement marketing strategies in businesses for the organisation to get recognition or to enter a new market. Marketing strategies play important roles in business growth to create more awareness to the publics and to gain customers from competitors too.
2.0 Overview of McDonald’s Corporation
McDonald’s Corporation is so far the largest hamburger fast food restaurant in the world. The business began as a barbecue restaurant in year 1940 by Richard and Maurice McDonald. Further in year 1948, the business has changed to a hamburger stand. McDonald’s was founded by Ray Kroc, who actually founded the business and opened the 1st McDonald’s Corporation as a franchise agent in year 1955. Ray Kroc foresees the large potential business worldwide growth so he had subsequently purchased the chain restaurant from McDonald brothers. McDonald’s Corporation focuses on hamburger as their main product, they sell fast food and provided other beverages and it can be found in 118 countries. They have over 33,000 restaurants worldwide and employing more than 1.5million people to work in their corporation. (McDonald’s Corporation, 2011)
3.0 Marketing Strategy
Marketing strategy is the strategies that implemented in a venture to observe the company’s mission and overall operations. Through marketing strategy, there will be clear goals for the company to achieve. By understanding marketing mix strategy, the marketers can create demands and influence the customers with their own products by studying through 4P (Price, Product, Promotion, and Place)