International Business

Powerful Essays
Topics: Tata Motors
Introduction
International business in terms of multinational enterprises is whereby companies have operations in more than one country. These companies are called Multinational cooperation and they expand overseas through joint ventures, foreign acquisition, licensing agreement, Greenfield investment and export (Ghoshal & Nohria, 2003). Strategies such as International strategy, Transnational strategy, Global strategy and Multidomestic strategy are used by multinational cooperation to enter and compete in the international environment.
In this essay, an analysis on India based automobile company Tata Motors Limited’s actions, experiences and challenges faced for their international business plan will be explained.
Overview
Tata Motors Limited is an Indian multinational automotive which is part of the well know Tata Group. They are based in Mumbai, India and are India’s largest automobile company with total revenue of US$ 27 Billion in 2010-2011 (Tata Motors, 2011). It deals with products such as passenger cars, buses, trucks and vans.
The company’s employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics” (Tata Motors, 2011).
Established in 1945, Tata Motors Limited started off as a manufacturer of locomotives and they used to be known as Tata Engineering and Locomotive Company instead. The company’s manufacturing base is spread all over India in states such as Jharkhand, Maharashtra, Uttar Pradesh, Uttarakhand, Gujarat and Karnataka (Tata Motors, 2011). Tata Motors Limited only started producing commercial vehicles in 1954 after having a joint venture with Daimler-Benz AG of Germany which is famous for being the makers of Mercedes but the collaboration ended in 1969. They still continued to produce commercial vehicles till today and have sold an astonishing 6.5 million vehicles ever since then in India alone (Tata Motors, 2011).
Tata Motors Limited is the

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