international buisness
Case 1
(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?
until early 1980s when Fuji launched an aggressive export drive, attacking Kodak in the north American and European markets.
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(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.
The charges were very valid.
the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan by systematically denying Kodak access to Japanese distribution channels for consumer film and paper. Kodak claims Fuji has effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market.
Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them. Kodak also claims that Fuji uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is the exclusive supplier. Moreover Kodak’s petition claims that the Japanese government has actively encourages these practices
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case 2
1 Which company is truly Multinational ? Why?
COMPANY A IS---
Geocentrism ORIENTATION [GLOBAL MULTI ORIENTED]
Integrated global outlook
More powerful total company throughout
Better quality of products and services
Worldwide utilization of best reaources
Improved local country management
Greater commitment to global objectives
Higher global profits
COMPANY B-- IS ETHOCENTRIC
Ethnocentric Orientation
• domestic market extension concept:
• Domestic strategies, techniques, and personnel are perceived as superior
• International customers, considered secondary
• International markets regarded as
o
(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?
until early 1980s when Fuji launched an aggressive export drive, attacking Kodak in the north American and European markets.
====================
(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.
The charges were very valid.
the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan by systematically denying Kodak access to Japanese distribution channels for consumer film and paper. Kodak claims Fuji has effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market.
Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them. Kodak also claims that Fuji uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is the exclusive supplier. Moreover Kodak’s petition claims that the Japanese government has actively encourages these practices
=================================================================================================
case 2
1 Which company is truly Multinational ? Why?
COMPANY A IS---
Geocentrism ORIENTATION [GLOBAL MULTI ORIENTED]
Integrated global outlook
More powerful total company throughout
Better quality of products and services
Worldwide utilization of best reaources
Improved local country management
Greater commitment to global objectives
Higher global profits
COMPANY B-- IS ETHOCENTRIC
Ethnocentric Orientation
• domestic market extension concept:
• Domestic strategies, techniques, and personnel are perceived as superior
• International customers, considered secondary
• International markets regarded as
o