internatinal business
Executive Summary
This report aims to understand markets, sources of competitive advantage and the profitability of an organisation. The organisation of choice for this report that will enable a better and practical understanding of these elements is BMW. The car manufacturing industry is one of the largest manufacturing industries and up to date, as of 2012, has currently produced over 60 million passenger vehicles. Despite the financial crisis of 2008-2009, BMW group “performed relatively well” based on their concrete brand name, product portfolio and financial position which will continue to add to their success in the automotive industry in the future. BMW has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally. They are ranked 14 in the world’s top 15 car manufactures as it produced 1,481,253 vehicles and earned a total revenue of Euro 60, 48 billion as of October 2011. BMW is a German originating group that produces and manufactures engines, automobiles and motorcycles as their premium segment and is one of the largest German industrial companies listed on the Frankfurt Stock Exchange. Bavarian Motor Work’s was founded by Franz Josef Popp in 1916 (Rediff.com, 2013). It has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally as well as the engines and motorcycles. The report includes a market analysis which entails various external factors of the environment that may enhance or hinder the survival of the BMW group. The focal point for this analysis will be centered on the PESTLE framework. This includes political, economic, social, technological, environmental and legal factors. A detailed description of all the factors is
This report aims to understand markets, sources of competitive advantage and the profitability of an organisation. The organisation of choice for this report that will enable a better and practical understanding of these elements is BMW. The car manufacturing industry is one of the largest manufacturing industries and up to date, as of 2012, has currently produced over 60 million passenger vehicles. Despite the financial crisis of 2008-2009, BMW group “performed relatively well” based on their concrete brand name, product portfolio and financial position which will continue to add to their success in the automotive industry in the future. BMW has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally. They are ranked 14 in the world’s top 15 car manufactures as it produced 1,481,253 vehicles and earned a total revenue of Euro 60, 48 billion as of October 2011. BMW is a German originating group that produces and manufactures engines, automobiles and motorcycles as their premium segment and is one of the largest German industrial companies listed on the Frankfurt Stock Exchange. Bavarian Motor Work’s was founded by Franz Josef Popp in 1916 (Rediff.com, 2013). It has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally as well as the engines and motorcycles. The report includes a market analysis which entails various external factors of the environment that may enhance or hinder the survival of the BMW group. The focal point for this analysis will be centered on the PESTLE framework. This includes political, economic, social, technological, environmental and legal factors. A detailed description of all the factors is
References: Worldometers.info. (2013). Info. Available from: http://www.worldometers.info/cars/ BMW South Africa. (2013). BMW Products. Available from: http://www.bmw.co.za/products/automobiles/products/products.asp Rediff.com. (2013). World’s top 15 car manufactures. Available from: http://www.rediff.com/business/slide-show/slide-show-1-auto-worlds-top-15-car-manufacturers/20111017.htm#13 Crawford, H & Fletcher, R. (2011). International marketing: an Asia-Pacific perspective.5th edition: Pearson, Australia. Mullins,J.W.&Walker ,Jr.C,O. (2011).marketing strategy: a decision focus approach,seventh edition:new York. Morningstar. Bayerische Motoren Werke AG ADR BAMXY (2012).http://financials.morningstar.com/ratios/r.html?t=BAMXY