Internal Environmental Scan/

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Assignment 2: Internal Environmental Scan/Organizational Assessment

This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together.

In this course so far you have conducted the following steps toward completing the capstone strategic audit:

Identified the organization for your report
Interviewed key mid-level and senior level managers
Created a market position analysis
Conducted an external environmental scan in preparation of your final report and presentation
Prepared a preliminary strategic audit
In this module you will conduct a comprehensive assessment of the internal environment at your business unit or organization you are working with for this project, also known as an organizational assessment, and present your findings in a report. Your report should analyze the operating characteristics and assets of your business unit and categorize them as strengths or weaknesses in terms of enabling the business strategy (these will be inputs into a final SWOT analysis).

The internal environmental scan or organizational assessment should include the following:

Mission, Vision, and Values: Assess the organization’s understanding of the mission, vision, and values, and how they relate the business strategy. Is there consensus on the mission and vision of the organization? What are the shared values of the organization? What are the behaviors espoused by these values?
Strategy Clarification: Assess the organization’s understanding of the business strategy through interviews with mid-level and senior managers. Assess their understanding and agreement of the business unit’s value proposition, market position, and competitive advantage (these are inputs from M5: Assignment 1).
Cultural Assessment: Explain the unwritten rules and shared values that govern behaviors in the organization. Do they act as enablers or



References: By Wednesday, February 5, 2014, deliver your assignment to the M5: Assignment 2 Dropbox.

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