Internal Comunications
Abstract Effective internal communications is essential to the success of a company and the accomplishment of its mission and strategic objectives. The best companies ensure that internal communication channels flow from the highest to the lowest levels of the organization. As a result, employees are familiar with the mission, vision, and strategic objectives of the company and have a solid understanding of how their individual jobs contribute to overall success. While the importance of internal communications has begun to receive much attention, many companies are still hindered by employees whose actions are not aligned with the objectives of the company. Keywords: mission, vision, strategic objectives, goals, message
INTERNAL COMMUNICATIONS 3
Introduction
Among the greatest challenges for organizations across all industries is mastering the art and science behind Internal Communications. Vital to a company 's success, internal communications drive an organization 's progress towards achieving its strategic objectives and creating value for its stakeholders. On the front lines, lower and mid-level employees are the face of many companies. They are the ones that conduct the daily operations and interact with the customers who make judgments and ultimately define the brand image of the company. When employees are engaged in their work and are aware of the organization 's mission, vision, and strategic objectives, they serve as critical assets that allow a company to gain market share.
However, when employees are disengaged and do not understand how their job contributes to the overall success of the company, they can cost the company money and degrade the company 's image. With this said, effective internal communication is a critical element in the success of an organization. Problem Statement
“Based on feedback from employee surveys and interviews, it seems as though our strategic objectives are
INTERNAL COMMUNICATIONS 3
Introduction
Among the greatest challenges for organizations across all industries is mastering the art and science behind Internal Communications. Vital to a company 's success, internal communications drive an organization 's progress towards achieving its strategic objectives and creating value for its stakeholders. On the front lines, lower and mid-level employees are the face of many companies. They are the ones that conduct the daily operations and interact with the customers who make judgments and ultimately define the brand image of the company. When employees are engaged in their work and are aware of the organization 's mission, vision, and strategic objectives, they serve as critical assets that allow a company to gain market share.
However, when employees are disengaged and do not understand how their job contributes to the overall success of the company, they can cost the company money and degrade the company 's image. With this said, effective internal communication is a critical element in the success of an organization. Problem Statement
“Based on feedback from employee surveys and interviews, it seems as though our strategic objectives are
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