Internal Analysis of CrossFitManila
Internal Analysis of CrossFit Manila (CFMNL)
CrossFit Manila (CFMNL) prides itself to be the first company to have brought the “CrossFit method” of fitness from the United States here in the Philippines. It has five branches throughout Manila that provides their three main programs (namely the Workout-of-the-Day or W.O.D., Bootcamp, and CrossFit kids) through implementing a strict schedule of classes. Despite being a young contender in the Philippine Fitness Industry, CrossFit Manila sees itself to be a contender or a major player already in the industry. CFMNL formulated the following Strengths, Weaknesses, Opportunities, and Threats or SWOT Analysis (see Figure 1 below).
Internal
Strengths
Weaknesses
1. “Community” -CFMNL claims that through their classes, more intimate friendships are forged. According to CFMNL, “Community” is one of the things that makes their member not only renew their subscription, but also to be consistent in their active lifestyle.
2. Branding -CFMNL considers being the CrossFit pioneer in the Philippines as a huge advantage. Branding themselves a “CrossFit Manila” they immediately monopolized the CrossFit market in the Philippines. This also serves as a huge advantage in terms of CFMNL’s marketing, especially in the internet search engines.
3. CrossFit Method -CFMNL considers its method to be the most effective weight management program in the industry. It sees its programs as the best and discounts the potential of other companies.
1. Intimidating Image -One of the things that prevent CFMNL from getting more members its very image. While the CrossFit method has become popular and recognized, a huge percent of those who are aware of the brand still refuse to try CrossFit.
2. Few Branches -The small number of CFMNL branches hinders the company’s visibility and accessibility to its potential customers.
External
Opportunities
Threats
1. Growing Awareness on living a Healthy and Active Lifestyle
CrossFit Manila (CFMNL) prides itself to be the first company to have brought the “CrossFit method” of fitness from the United States here in the Philippines. It has five branches throughout Manila that provides their three main programs (namely the Workout-of-the-Day or W.O.D., Bootcamp, and CrossFit kids) through implementing a strict schedule of classes. Despite being a young contender in the Philippine Fitness Industry, CrossFit Manila sees itself to be a contender or a major player already in the industry. CFMNL formulated the following Strengths, Weaknesses, Opportunities, and Threats or SWOT Analysis (see Figure 1 below).
Internal
Strengths
Weaknesses
1. “Community” -CFMNL claims that through their classes, more intimate friendships are forged. According to CFMNL, “Community” is one of the things that makes their member not only renew their subscription, but also to be consistent in their active lifestyle.
2. Branding -CFMNL considers being the CrossFit pioneer in the Philippines as a huge advantage. Branding themselves a “CrossFit Manila” they immediately monopolized the CrossFit market in the Philippines. This also serves as a huge advantage in terms of CFMNL’s marketing, especially in the internet search engines.
3. CrossFit Method -CFMNL considers its method to be the most effective weight management program in the industry. It sees its programs as the best and discounts the potential of other companies.
1. Intimidating Image -One of the things that prevent CFMNL from getting more members its very image. While the CrossFit method has become popular and recognized, a huge percent of those who are aware of the brand still refuse to try CrossFit.
2. Few Branches -The small number of CFMNL branches hinders the company’s visibility and accessibility to its potential customers.
External
Opportunities
Threats
1. Growing Awareness on living a Healthy and Active Lifestyle
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