Interim Report Example

Introduction:
This document contains the interim report of - This report will tell what has been achieved, what still needs to be done in every department in the organization and in which timeframe.
The employees of the RB company have been working greatly and putting a lot of effort to be a stable company and ultimately grow into a successful company. This report will show the companies past activities and if they have been completed successfully. Moreover, this report will also include our future goals and perspectives.

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Chief Executive Officer
Rainy Business

Marketing

Overview
Review
Rainy Business was established in last semester and experienced a whole new process of running a business. The marketing department has taken part in the process of developing products and finding the right way to price, promote and to sell the products.
Selling technique
In the business plan the Marketing and Sales Department illustrated a specific analysis about the 4p’s. Especially in promotion, the focus was on substantially expanding the selling channel of the company. We thought about selling the different kinds of raincoats through twitter, facebook, personal selling, direct marketing and selling through a website, but eventually personal selling turned out to be the best selling technique for our product.
Target group
At the start of the life of the company the idea was to focus especially on tourists as target group. By selling our products in the city-center of Amsterdam the company discovered that everyone who needs a poncho fits our target market. Since tourists were not really willing to buy our company’s ponchos including the city-centre map Rainy Business decided to change our product line. Therefore the company does not focus on tourists anymore but on every person in crowded places who is in need of a poncho.
Goals & Objectives
Sales
The company has bought several kinds of rain ponchos at the beginning of the 2nd