Interim report
A REPORT
ON
“Identifying and Tapping the food services market for European food products in Central Delhi , Ghaziabad and Embassies.”
By
SHUBHI SINGH
13BSPHH010627
REITZEL INDIA
A REPORT ON
“Identifying and Tapping the food services market for European food products in Central Delhi , Ghaziabad and Embassies”.
By:-
SHUBHI SINGH
13BSPHH010627
Interim report is submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad.
SUBMITTED TO
Faculty Guide Company Guide
DR. Praveen Srivastava Mr.Himanshu Sinha /
Mr. Sahil Batra
DATE OF SUBMISSION
11/04/2014
TABLE OF CONTENTS
S NO
TOPIC
PAGE No.
1
ABSTRACT
4
2 RESEARCH OBJECTIVES
6
3
INDIA: AN Opportunity for Swiss Countries in Food Processing Industry
7
4
INTRODUCTION
4.1
Background and Inception
9
4.2
Nature of the Business
11
4.3
Area of Operation
11
4.4
Activities
13
4.5
Products
14
4.6
Competitors
15
5
PROJECT PLAN
16
6
RESEARCH METHODOLOGY
17
7
LIMITATIONS
18
8
SWOT ANALYSIS
19
9
Reference
21
1) ABSTRACT
Reitzel India Private Limited a multinational company known for its specialization in pickled vegetables is now embarking on a global pathway to enter Russia and USA. The companies will exports gherkin pickles. The factory, which is HACCP, BRC & IFS, certified and is situated in KIADB industrial area in Kunigal in Tumkur and is spread over 11acres.
The Switzerland-based Reitzel was started in 1909 and set up independent operations in France, Turkey and India (2005). The company 's Hugo Reitzel brand is for the hotel and catering sector. It also specializes in dressing based on mustards and vinegars. It also has a range of ketchup and mayonnaise, salad dressings and fresh sauces (hot & cold).
All products are widely distributed across retail outlets globally and it undertakes orders for private labels. Karnataka was opted
ON
“Identifying and Tapping the food services market for European food products in Central Delhi , Ghaziabad and Embassies.”
By
SHUBHI SINGH
13BSPHH010627
REITZEL INDIA
A REPORT ON
“Identifying and Tapping the food services market for European food products in Central Delhi , Ghaziabad and Embassies”.
By:-
SHUBHI SINGH
13BSPHH010627
Interim report is submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad.
SUBMITTED TO
Faculty Guide Company Guide
DR. Praveen Srivastava Mr.Himanshu Sinha /
Mr. Sahil Batra
DATE OF SUBMISSION
11/04/2014
TABLE OF CONTENTS
S NO
TOPIC
PAGE No.
1
ABSTRACT
4
2 RESEARCH OBJECTIVES
6
3
INDIA: AN Opportunity for Swiss Countries in Food Processing Industry
7
4
INTRODUCTION
4.1
Background and Inception
9
4.2
Nature of the Business
11
4.3
Area of Operation
11
4.4
Activities
13
4.5
Products
14
4.6
Competitors
15
5
PROJECT PLAN
16
6
RESEARCH METHODOLOGY
17
7
LIMITATIONS
18
8
SWOT ANALYSIS
19
9
Reference
21
1) ABSTRACT
Reitzel India Private Limited a multinational company known for its specialization in pickled vegetables is now embarking on a global pathway to enter Russia and USA. The companies will exports gherkin pickles. The factory, which is HACCP, BRC & IFS, certified and is situated in KIADB industrial area in Kunigal in Tumkur and is spread over 11acres.
The Switzerland-based Reitzel was started in 1909 and set up independent operations in France, Turkey and India (2005). The company 's Hugo Reitzel brand is for the hotel and catering sector. It also specializes in dressing based on mustards and vinegars. It also has a range of ketchup and mayonnaise, salad dressings and fresh sauces (hot & cold).
All products are widely distributed across retail outlets globally and it undertakes orders for private labels. Karnataka was opted
References: 1. Philip Kotler book of marketing management 2. http://www.groupe-reitzel.com/en/our-company/our-subsidiaries/reitzel-india 3. www.wikipedia.com