TABLE OF CONTENTS
TABLE OF CONTENTS
BENEFITS OF ATTENDING THE SEMINARS
Body Positions and Movements
Concept of Culture
Intimacy in Relationships
Male and Female Roles
Space and Time
Religion, Values, and Ethics
TENTATIVE SEMINAR SCHEDULE
TABLE OF FIGURES
Heath R. Watkins, Director
Human Resources Department
March 10, 2012
The Marketing Department has been conducting surveys of our worldwide offices, foreign customers, and prospective foreign customers over the last several months. Information received through the use of mailed questionnaires has made us aware of an urgent need to improve our communication skills at the international level. Therefore, we are going to conduct a series of seminars to focus on intercultural awareness issues. This report addresses the process involved in developing the seminars, the instructional approach to be used, the seminar content that will be provided, and the schedule for conducting the seminars. PROBLEM
Some incidents have been reported to us in which we have failed to negotiate contracts with foreign customers and prospective foreign customers because of serious breakdowns in communication. Some of these setbacks have been the result of conscious negative acts on the part of our employees. However, the main culprit seems to be lack of awareness of cultural differences and lack of appreciation for the nuances that reflect these cultural differences. Indeed, there are almost unlimited possibilities for misunderstandings, insults, miscues, and avenues for people of good intent to miscommunicate. These issues must be addressed immediately to preclude any future breakdowns in communications. INTERCULTURAL SEMINARS
Three-day seminars designed to improve intercultural communication skills will be held at regional sites in the United States and in selected foreign cities where we have offices:
* Rio de Janeiro
It will be our intent that all employees who have direct contact with people from other countries will participate in these seminars over a four-month period. Depending on the success of these seminars, the programs will be made available to others in the company who express an interest in acquiring or enhancing their cultural awareness. Any future seminars will be scheduled on an as-needed basis during the upcoming calendar year.
It would be unreasonable to assume that a small team of people from our company would have the breadth of knowledge needed to conduct these seminars in eight foreign cities. However, Celeste Fuhrmann, Robert Driscoll, and Han Lee have agreed to work together as the coordinating team for this effort. Ms. Fuhrmann, Mr. Driscoll, and Mr. Lee will be soliciting volunteers to work with them in their areas of expertise. They hope to gain representative views and opinions for the purpose of molding an impressive array of seminar topics. Please contact one of these individuals if you believe you have the necessary background and/or experience and would like to volunteer.
Each of these individuals has worked over the past two months with the managers of our international offices as well as with natives in specific countries to formulate a preliminary plan for these in-service programs. Their plan will use the expertise of our employees who have had negotiating experience in each country and who have knowledge of local customs as demonstrated by natives. We are confident that through this team approach, everyone will gain an understanding of problems not only from the position of our company but also from the perspective of those with whom they conduct business. BENEFITS OF ATTENDING THE SEMINARS
Bibliography: Boucher, Sandra, “Cultural Comparisons in E-Commerce,” January 17, 2010, <http://www.ecommerce.com/news.htm>, accessed on February 23, 2010.
Chernov, Vasily, Yoshifumi Uda, and Deepak Kapoor, The Dynamics of Intercultural Seminars, Gateway Publishing, St. Louis, 2009.
Delaney, Denise C., Business Ethics and Workplace Compliance, Empire Publishing Company, New York, 2009, p. 35.
Matthews, Craig, Comparing Cultural Differences, Grant Publishing Company, Los Angeles, 2010, p. 37.
[ 2 ]. Vasily Chernov, Yoshifumi Uda, and Deepak Kapoor, The Dynamics of Intercultural Seminars, Gateway Publishing, St. Louis, 2009, p. 42.
[ 3 ]. Sandra Boucher, “Cultural Comparisons in E-Commerce,” January 17, 2010, , accessed on February 23, 2010.
[ 4 ]. Craig Matthews, Comparing Cultural Differences, Grant Publishing Company, Los Angeles, 2010, p. 37.
[ 5 ]. Denise C. Delaney, Business Ethics and Workplace Compliance, Empire Publishing Company, San Francisco, 2009, p. 35.
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