interactive marketing
Why has interactive marketing grown as quickly as it has?
Analysis
Brands has increasingly executed interactive marketing campaigns in an effort to gain customer attention.
Conventional approaches to marketing involve brands sending out a radio broadcast, tv spots or print campaign in the hopes that people will take notice, interactive marketing, on the other hand, has involved the consumer interaction, the customer is actively getting the brand message he/ she is participating in it. Below are facts due to which interactive marketing has grown quickly 1. Increased word of mouth: customers are more engaged because the campaign is more hands-on than traditional advertising. Enhanced customer engagement leads to increased satisfaction, which makes the customer more likely to share his or her experience with friends and family. Ex-FEAR-iential Marketing is a good example of creating a word of mouth in my opinion. For eg:- the
Beer Ad made by John St Agency.
(http://www.youtube.com/watch?v=4sxAOkAguqc)
2. Personalized campaign: : This is the advantage of interactive marketing i.e. ability to be customized and tailored to certain users and consumer groups, something that is more difficult, and sometimes impossible through traditional advertising methods. For
e.g.: I can relate this through my personal experience, as a consumer I buy health supplements from a particular website and based on my previous purchase history the website not only provides info. On related purchases but gives discount based on shopping history.
3. Creating a positive brand experience : Unlike traditional, non-interactive forms of advertising, which can be disturbing and irritating for customers, interactive marketing strategies can ease a brand's position in consumers' minds by being more fun, entertaining and
Analysis
Brands has increasingly executed interactive marketing campaigns in an effort to gain customer attention.
Conventional approaches to marketing involve brands sending out a radio broadcast, tv spots or print campaign in the hopes that people will take notice, interactive marketing, on the other hand, has involved the consumer interaction, the customer is actively getting the brand message he/ she is participating in it. Below are facts due to which interactive marketing has grown quickly 1. Increased word of mouth: customers are more engaged because the campaign is more hands-on than traditional advertising. Enhanced customer engagement leads to increased satisfaction, which makes the customer more likely to share his or her experience with friends and family. Ex-FEAR-iential Marketing is a good example of creating a word of mouth in my opinion. For eg:- the
Beer Ad made by John St Agency.
(http://www.youtube.com/watch?v=4sxAOkAguqc)
2. Personalized campaign: : This is the advantage of interactive marketing i.e. ability to be customized and tailored to certain users and consumer groups, something that is more difficult, and sometimes impossible through traditional advertising methods. For
e.g.: I can relate this through my personal experience, as a consumer I buy health supplements from a particular website and based on my previous purchase history the website not only provides info. On related purchases but gives discount based on shopping history.
3. Creating a positive brand experience : Unlike traditional, non-interactive forms of advertising, which can be disturbing and irritating for customers, interactive marketing strategies can ease a brand's position in consumers' minds by being more fun, entertaining and