Intel Inside - the Brain Behind the Brain
Case II
Strategic Marketing (MKT 460)
Section 1 Fall 2011
Prepared For:
Bobby Hajjaj (BHj)
Prepared By: Group 1 | Hasina Chowdhury | 073 719 530 | M Mahmudul Hasan | 073 330 530 | Mahrukh Chowdhury | 082 096 530 | Nabila Nabi Chowdhury | 073 066 030 | Sabeen Azeem | 073 065 030 | Subrata Ranjan | 083 099 030 |
( 980 Words)
27 November 2011
Intel Inside - the brain behind the brain
Purpose
To supply building blocks (chips, software, systems) for the computing and communications industry.
Mission Statement
Do a great job for our customers, employees and stockholders by being the pre-eminent building block supplier to the worldwide digital economy.
Value Statement
Intel serves its consumers with leading technology and high customer safety.
Target Segment
Most of Intel’s customers fall into two groups: * Original Equipment Manufacturers (OEMs) * PC and network communications products users
Key Issues * Whether to expand the product category keeping in mind the risk associated. * If Intel extends the product category will it be as successful as the PC market. * Will the acceptance of Intel processors in portable digital devices be as easy to the consumers as it was for PC’s? * Would extending the product category dilute the existing equity? * Competition from AMD, Texas Instrument, Cyrix, Motorola, etc.
Case Analysis
Most of the world's PCs are powered by an Intel microprocessor. It is recognized as one of the most valuable brand in the world. Through high levels of investment and concentrating on microprocessors, Intel was able to leave competitors behind. Intel's new strategy moves away from just the production of microprocessors, to producing platforms integrated sets of technology that work together.
Intel the Microprocessor giant was started in the year 1968, their initial venture was to make a semiconductor computer memory by integrating large number of transistors into silicon
Strategic Marketing (MKT 460)
Section 1 Fall 2011
Prepared For:
Bobby Hajjaj (BHj)
Prepared By: Group 1 | Hasina Chowdhury | 073 719 530 | M Mahmudul Hasan | 073 330 530 | Mahrukh Chowdhury | 082 096 530 | Nabila Nabi Chowdhury | 073 066 030 | Sabeen Azeem | 073 065 030 | Subrata Ranjan | 083 099 030 |
( 980 Words)
27 November 2011
Intel Inside - the brain behind the brain
Purpose
To supply building blocks (chips, software, systems) for the computing and communications industry.
Mission Statement
Do a great job for our customers, employees and stockholders by being the pre-eminent building block supplier to the worldwide digital economy.
Value Statement
Intel serves its consumers with leading technology and high customer safety.
Target Segment
Most of Intel’s customers fall into two groups: * Original Equipment Manufacturers (OEMs) * PC and network communications products users
Key Issues * Whether to expand the product category keeping in mind the risk associated. * If Intel extends the product category will it be as successful as the PC market. * Will the acceptance of Intel processors in portable digital devices be as easy to the consumers as it was for PC’s? * Would extending the product category dilute the existing equity? * Competition from AMD, Texas Instrument, Cyrix, Motorola, etc.
Case Analysis
Most of the world's PCs are powered by an Intel microprocessor. It is recognized as one of the most valuable brand in the world. Through high levels of investment and concentrating on microprocessors, Intel was able to leave competitors behind. Intel's new strategy moves away from just the production of microprocessors, to producing platforms integrated sets of technology that work together.
Intel the Microprocessor giant was started in the year 1968, their initial venture was to make a semiconductor computer memory by integrating large number of transistors into silicon