Integrated Marketing Plan Example
Integrated Marketing Communications
Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology, having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art innovations and world-class designs for smart-phones.
“HTC 's mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities.”
Microsoft and the Windows Operating System for Smart-phones Unlike most smartphone creators, Microsoft has been doing things a little differently- by collaborating with notable brands and introducing their operating system (OS) to the market under devices by brands like HTC, Dell, Samsung and LG.
Microsoft developed the Windows Phone 7, a mobile operating system that was launched in Singapore, as well as Europe, Australia and New Zealand on October 21, 2010.
Nokia has also announced their partnership with Microsoft in February 2011, also stating that they plan to phase out the existing Symbian OS on all Nokia phones, replacing them with the Windows OS.
The New Product by HTC and Microsoft HTC has worked with Microsoft to create a brand new phone. The phone works on a new Windows operating system, called the Windows Infinite, successor to the Windows 7. With Microsoft 's latest development, HTC has created a state of the art device, offering users a device that is fast, reliable, strong and with fresh new features like its projector function and 12MG Camera with HD video-recording capabilities.
Client Brief 1. To propose branding for the device, which has not been named. 2. To come up with an integrated marketing communications plan to:
• •
Introduce the product on a global scale. Position and sell the product in the local market.
Market Situational Analysis The smart-phone market in Singapore
Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology, having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art innovations and world-class designs for smart-phones.
“HTC 's mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities.”
Microsoft and the Windows Operating System for Smart-phones Unlike most smartphone creators, Microsoft has been doing things a little differently- by collaborating with notable brands and introducing their operating system (OS) to the market under devices by brands like HTC, Dell, Samsung and LG.
Microsoft developed the Windows Phone 7, a mobile operating system that was launched in Singapore, as well as Europe, Australia and New Zealand on October 21, 2010.
Nokia has also announced their partnership with Microsoft in February 2011, also stating that they plan to phase out the existing Symbian OS on all Nokia phones, replacing them with the Windows OS.
The New Product by HTC and Microsoft HTC has worked with Microsoft to create a brand new phone. The phone works on a new Windows operating system, called the Windows Infinite, successor to the Windows 7. With Microsoft 's latest development, HTC has created a state of the art device, offering users a device that is fast, reliable, strong and with fresh new features like its projector function and 12MG Camera with HD video-recording capabilities.
Client Brief 1. To propose branding for the device, which has not been named. 2. To come up with an integrated marketing communications plan to:
• •
Introduce the product on a global scale. Position and sell the product in the local market.
Market Situational Analysis The smart-phone market in Singapore