Integrated Marketing Communications (Imc) and Customer Satisfaction Strategy

Integrated Marketing Communications (IMC) and Customer Satisfaction Strategy

For

The Alpha & Omega Medical Company MKT 500 Marketing Management Week 8 Assignment # 4

By Anthony McKenzie

Presented to Dr. Deidre Guion November 13, 2011

Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy In order to grab the attention; of those individuals who makes up a splintered audience and the varied media that intrigues them. Marketing executives has recommended to business to use Integrated Marketing Communications, merely because it helps with making intelligent choices and choosing the correct needs outlets, the marketing managers should also be aware of any strengths of the different media sources that are available may have (Bucci, 2010). The problems that are related to satisfaction are plain and simple. The bar is set to extremely low, so low, in other words, it will not hurt a business sales results. There is a strategy available that markets can implement into their business strategies. Setting high goals for a business is significantly important, since this is the only method that can hurt the purchase rates and sales per customer (Customer Service Strategy, 2011). 1) Discuss the company’s advertising strategy and how it aligns with its marketing goals? There are many different, advertising strategies that a business can use in the promoting of their products and services that advertising strategy is known as the push and pull method. This

References: Addressing Customer Service Satisfaction with effective Marketing Strategy, (2011). Retrieved November 5, 2011 from http://marketingins.com/channels/addressing- customer-satisfaction-with-effective-marketing-strategy/ Boone, E. L., & Kurtz, (2011). Contemporary Business Walsworth Publishing Hoboken, N.J. Bucci, I (2010). Marketing Management Cengage Learning Mason, OH Gap Analysis (2011). Retrieved November 5, 2011 from http://www.enotes.com/management-encyclopedia/gap-analysis Integrated Marketing Communication Services Plan (2011). Retrieved November 5, 2011 from http://www.marketwisesolutions.com/integrated-marketing-communications.htm Joseph, C. (2011). Advertising and Sales Promotion Retrieved November 8, 2011 from http://www.ehow.com/list_6513656_advertising-sales-promotion-strategies.html Product Promotional Strategy (n.d.). Retrieved November 8, 2011 from http://faculty.piercecollege.edu/rskidmore/Ghost/library/Chapters/CHPT13-04.pdf Promotion Strategy (2011). Retrieved November 8, 2011 from http://www.learnmarketing.net/promotion.htm Swayne, C., (2011). Strategy for formulating a plan for Success in customer service Retrieved November 5, from http://www.ehow.com/way_5923510_strategy-plan-