Int Case Study Syllabus

Topics: Strategic management, World Trade Organization, Globalization / Pages: 8 (1891 words) / Published: Jun 3rd, 2013
Unit Title: International Business Case Study Unit Reference Number: J/601/2793 Guided Learning Hours: 210 Level: Level 6 Number of Credits: 25

Learning Outcome 1
The learner will: Understand the international business environment facing global operators.

Assessment Criteria The learner can: 1.1 Identify and describe the key challenges facing global businesses and organisations.

Indicative Content

1.1.1 The fundamental shift taking place in the world economy and the inexorable move from a world of nation states to a ‘borderless world’. 1.1.2 The independent regional and global economic system with the opportunities created for businesses to extend their reach, expand their revenues, drive down costs and accelerate profitability. 1.1.3 The trends in the growth of economic and political regional groupings such as the EU, NAFTA, ASEAN, MERCOSUR, ECOWAS, and other trade blocs. 1.1.4 The changing balance of world trade with the growth of the BRIC nations (China, India, Brazil and Russia). 1.1.5 The advantages and benefits conferred by the Information Telecommunication (ITC) revolution sweeping the business and consumer worlds, and the associated changes in logistics, distribution and supply chains. 1.1.6 The accelerated flows of foreign direct investment (FDI), leading to the dislocation between production and consumption, ending the dependence on national coherence.

1.2 Describe globalisation and international trade and recognise the key drivers.

1.2.1 Define globalisation and its implications for regions, countries, markets and customers:  The pros and cons of globalisation, i.e. prosperity and impoverishment.  The key aim of globalisation: combining high cost reduction pressures and high pressure for local responsiveness. 1.2.2 The two main components: the globalisation of markets (customers), and the globalisation of production to deliver ‘best possible value’ to all markets served by the organisation. 1.2.3 The key drivers of globalisation and

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