Instagram's Pest Analysis For Carousel
Our third consideration was cultural and aesthetic appeal. In terms of aesthetic, FACE blends in well with neighboring businesses: it is minimalist and unassuming, yet classy and cool. They also have a distinctly “progressive” tone that sets them apart from similar businesses, insofar as they emphasize all-natural offerings and employ gender neutral colors and messages. This is achieved without any overt political messages or tinting, which means they probably won’t lose much business on cultural grounds. FACE’s aesthetic is well positioned to attract the typical trendy, wealthier female crowd that frequents the 12th South, both young and old. Moving on to company value, FACE’s value proposition to customers is oriented around providing high-end,
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By simply using Instagram and Facebook’s feature of sharing posts on their platforms to Twitter and using hashtags, they can reach consumers who prefer the Twitter platform with the same content as those on the others. However, the most well equipped platform for FACE is Instagram, and they should turn to it to gain more of a following. Since the beauty and skincare market are filled with visual concepts, Instagram’s video, carousel, and story ad features are great ways to engage current and potential clients. Video ads can be a maximum of 60 seconds; carousel ads are rotating pictures or videos that come in a package which people can scroll through; story ads are “Snapchat video-esque” and are displayed at the top of people’s feeds. FACE should use all three features. On Instagram, FACE could showcase several clients’ brow tint or lash lift makeovers in a sped-up video advertisement, post before and after photos of a client’s lash tint, and run carousel advertisements chronicling a client’s microblading experience. The promotional features on Instagram cost between $0.50 and $1.00 per click, or roughly $6.00 per 1000 impressions (Giustino). Ultimately, FACE needs to use Instagram to demonstrate their services and encourage customers to come in for the chance at having their FACE experience, and a link to their account as to gain followers (should they choose), shared across their social media platforms. With the help of promotional programs, FACE could gain instant exposure to hundreds or even thousands of potential clients on
By simply using Instagram and Facebook’s feature of sharing posts on their platforms to Twitter and using hashtags, they can reach consumers who prefer the Twitter platform with the same content as those on the others. However, the most well equipped platform for FACE is Instagram, and they should turn to it to gain more of a following. Since the beauty and skincare market are filled with visual concepts, Instagram’s video, carousel, and story ad features are great ways to engage current and potential clients. Video ads can be a maximum of 60 seconds; carousel ads are rotating pictures or videos that come in a package which people can scroll through; story ads are “Snapchat video-esque” and are displayed at the top of people’s feeds. FACE should use all three features. On Instagram, FACE could showcase several clients’ brow tint or lash lift makeovers in a sped-up video advertisement, post before and after photos of a client’s lash tint, and run carousel advertisements chronicling a client’s microblading experience. The promotional features on Instagram cost between $0.50 and $1.00 per click, or roughly $6.00 per 1000 impressions (Giustino). Ultimately, FACE needs to use Instagram to demonstrate their services and encourage customers to come in for the chance at having their FACE experience, and a link to their account as to gain followers (should they choose), shared across their social media platforms. With the help of promotional programs, FACE could gain instant exposure to hundreds or even thousands of potential clients on