Insomnia

Topics: Sleep, Insomnia, Sleep deprivation, Marketing, Pharmacology, Internet marketing / Pages: 7 (1893 words) / Published: Oct 30th, 2014
INSOMNIA IN UK
Submitted by: Ho Thi Thanh Tu
Student number: L9922426
Class: S71312C
Teachers: Adam Stevens and Elizabeth Molyneux
Word count: 1299
Table of Contents
Abstract.……………………………………………………………page 3
Introduction………………………………………………………page 3-4
Purpose……………………………………………………..page 4
Findings……………………………………………………………..page 5-6
Finding 1…………………………………………………….page 4-5
Finding 2…………………………………………………….page 5-6
Finding 3…………………………………………………….page 6-7
Conclusion………………………………………………………….page 7
Recommendations……………………………………………..page 8-9
References.…………………………………………………………………page9-10
Abstract
The trouble around sleep is one of the problems that makes people and scientists feel headache to find a solution. According to health organizations of many countries around the world, insomnia costs society billions of dollars per year. However, it is not only the economic losses but also the problems of human health. This report investigates the extent of problems and the groups of insomniacs, which helps to plan marketing campaign suitably. The key findings are that more and more British people experienced these symptoms for at least 2 years and insomnia was slightly more common in older women than in older men. It is recommended that a pharmaceutical company should have a better strategy to bring new drug accessible to as many people who need them as possible.
Introduction
According to National Sleep Foundation (n.d), insomnia refers to ‘the inability to fall asleep or the inability to stay asleep for a sufficient period to feel refreshed upon waking’. In fact, the Age Scotland (n.d) points out that sleep symptoms vary from people to people. This means while some people have difficulty falling asleep or staying asleep, other people awake during the night as well as too early in the morning. Furthermore, this phenomenon can strike people at any age but woman and older people are more likely to suffer from it than others. To illustrate, Nation Sleep Foundation states



References: Figure 1. Adapt from Hajak (2001, pp. 49 - 56) In general, residents in the UK are now suffering sky-high levels of insomnia University of Michinigan Business School (1999), ‘Lipitor at heart of warner-lambet’, University of Michinigan Business School < http://www-personal.umich.edu/~afuah/cases/case26.pdf>

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