Innovators Dna
(Continued from front flap)
is the Horace
Beesley Professor of Strategy at the Marriott School, Brigham
Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from
1996–2006.
is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals.
is the Robert and Jane
Cizik Professor of Business
Administration at Harvard
Business School and the architect of and the world’s foremost authority on disruptive innovation.
“Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.”
Chairman and CEO, salesforce.com; author, Behind the Cloud
“
e Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas that solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.”
Chairman of the Executive Committee, Intuit Inc.
“
e Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.” author, e 7 Habits of Highly E ective People and e Leader in Me
“Having worked with Clayton Christensen on innovation for over a decade, I can see that e Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of
is the Horace
Beesley Professor of Strategy at the Marriott School, Brigham
Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from
1996–2006.
is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals.
is the Robert and Jane
Cizik Professor of Business
Administration at Harvard
Business School and the architect of and the world’s foremost authority on disruptive innovation.
“Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.”
Chairman and CEO, salesforce.com; author, Behind the Cloud
“
e Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas that solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.”
Chairman of the Executive Committee, Intuit Inc.
“
e Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.” author, e 7 Habits of Highly E ective People and e Leader in Me
“Having worked with Clayton Christensen on innovation for over a decade, I can see that e Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of