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Innovative Trends & Quality in Strategic Legal Management

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Innovative Trends & Quality in Strategic Legal Management
INNOVATIVE TRENDS & QUALITY IN STRATEGIC LEGAL MANAGEMENT

Lakshmi Priya Vinjamuri

ABSTRACT

The emerging trends in science, technology and the rapidly shifting terrain of globalization of businesses and the ensuing legal provisions necessitate the legal fraternity to understand and adapt to the consequences of development in science and technology and thus enforce strategic planning of legal framework on par with the international standards.
In the high risk-high return, high exposure- high investment, innovation driven economy, strategic delivery of products is very crucial and legal modalities such as mitigation, analysis, due diligence, auditing, drafting and negotiations need to be strategically planned and executed. The rise and growth of awareness of Intellectual property rights, especially, patents and copyrights protection while strategically delivering value and returns to the organisations or firms a thorough understanding of legal risks, mitigation strategies and strategic quality legal analysis becomes quintessential.

INTRODUCTION
The strategic legal management is the new yet to emerge and nascent area of management that facilitates and promotes quality law services and legal environment. The quality trends in law start from the conduct of drafting, implementation and evaluation of cross-functional decisions that include negotiations, litigation management, intellectual property management, policy development, statute amendments and thus focusing on the vision and mission of the legal fraternity, that is to be considered as an organisation in itself from the management perspective.
The paper while is an attempt to create awareness on the requirement for strategic quality management in the legal arena, that can be considered as a service industry from the functional view point. The paper also highlights the innovative trends in quality legal management through Strategic IP Value Creation, Strategic Licensing & Technology Commercialization,



References: 1. David, F Strategic Management, Columbus:Merrill Publishing Company, 1989 2 3. Selznick, Philip Leadership in Administration: A Sociological Interpretation, Row, Peterson, Evanston Il. 1957. 4. Ansoff, Igor Corporate Strategy McGraw Hill, New York, 1965. 5. Drucker, Peter- The Practice of Management, Harper and Row, New York, 1954. 6. Chaffee, E. “Three models of strategy”, Academy of Management Review, vol 10, no. 1, 1985. 7. Buzzell, R. and Gale, B. The PIMS Principles: Linking Strategy to Performance, Free Press, New York, 1987. 9. Ohmae, K. The Mind of the Strategist McGraw Hill, New York, 1982. 10. Blaxill, Mark & Eckardt, Ralph, "The Invisible Edge: Taking your Strategy to the Next Level Using Intellectual Property" (Portfolio, March 2009) 11

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