Innovations of the Out of Home Advertising
Innovations In Promotional strategies adopted by various companies in Out of home Advertising (OOH)
PREFACE
Dissertation Report is an integral part of the curriculum of award of DEGREE OF MBA IN MARKETING AND SALES The main objective of dissertation is to given clear understanding of the existing business problem and their complexities and to implement theoretical knowledge practically. I got opportunity to make a Dissertation report on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising.”
As, I know the success of a business in today’s cut throat world of marketing depend upon its marketing policy. Marketing mix is the crux of marketing policy of any business and the dissertation revolves around this concept.
(khilin)
MBA (M&S)
ROLL NO: -
DECLARATION
I hereby state that the Dissertation report entitled “A Study on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising” submitted by me in partial fulfillment of the requirement for the award of DEGREE OF MBA IN MARKETING AND SALES is my original work and that it has not previously formed the basis for the award of any other Degree ,Diploma, Fellowship or other similar titles.
khilin
ACKNOWLEDGEMENT
This dissertation has been an eye-opener for me as it opened new vista of information to me. Words shall never be sufficient to describe my experience while doing this dissertation. It is the product of countless hours. My thanks go out to all those who helped, whether through their comments, feedback or suggestions.
I’m deeply indebted to my revered faculty valuable guidance, constant supervision and above all her continuous encouragement
PREFACE
Dissertation Report is an integral part of the curriculum of award of DEGREE OF MBA IN MARKETING AND SALES The main objective of dissertation is to given clear understanding of the existing business problem and their complexities and to implement theoretical knowledge practically. I got opportunity to make a Dissertation report on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising.”
As, I know the success of a business in today’s cut throat world of marketing depend upon its marketing policy. Marketing mix is the crux of marketing policy of any business and the dissertation revolves around this concept.
(khilin)
MBA (M&S)
ROLL NO: -
DECLARATION
I hereby state that the Dissertation report entitled “A Study on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising” submitted by me in partial fulfillment of the requirement for the award of DEGREE OF MBA IN MARKETING AND SALES is my original work and that it has not previously formed the basis for the award of any other Degree ,Diploma, Fellowship or other similar titles.
khilin
ACKNOWLEDGEMENT
This dissertation has been an eye-opener for me as it opened new vista of information to me. Words shall never be sufficient to describe my experience while doing this dissertation. It is the product of countless hours. My thanks go out to all those who helped, whether through their comments, feedback or suggestions.
I’m deeply indebted to my revered faculty valuable guidance, constant supervision and above all her continuous encouragement
References: Balkalf, E. E. (1998). An evaluative Stufy of Billboard Advertisment 's Attention-Perception and Design Criterias. Sexton, J. (2009, June 8). Visual Scandel, Story Appeal, and Banner Ads. Stringfellow, A. (2008). How Does a Company Create a Billboard Design? Frank, Thomas